Culture and Communications Analyst, Optum People Team-Eden Prairie, MN

UnitedHealth Group • Eden Prairie, MN

114d • $58,800 - $105,000 • Onsite

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. We are seeking a creative and strategic Culture & Communications Analyst to support our organizational culture initiatives through compelling storytelling, content creation, and social media engagement. This role will play a key part in amplifying our culture narrative, celebrating employee experiences, and driving internal and external awareness of our values and people-first approach.

Requirements

• Experience in People Team/HR, internal communications, and/or employer branding
• Passion for culture, inclusion, and employee experience
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms
• Proven solid writing, editing, and storytelling skills
• Proven ability to translate data into insights and actionable recommendations

Responsibilities

• Collaborate with the Optum People and leadership teams to craft and refine the company's culture narrative
• Identify and highlight employee stories that reflect our values, mission, and workplace culture
• Develop messaging frameworks that align with culture goals and people team initiatives
• Produce engaging content including articles, videos, graphics, and presentations for internal and external audiences
• Support the development of culture-related campaigns, newsletters, and intranet updates
• Partner with internal communications and branding teams to ensure consistency in tone and messaging
• Design and execute social media strategies that showcase company culture, employee engagement, and people team initiatives
• Manage content calendars and track performance metrics to optimize reach and engagement
• Monitor trends and best practices in employer branding and workplace culture
• Analyze engagement metrics and feedback to assess the impact of culture initiatives
• Provide reports and recommendations to People Team leadership to inform future strategies

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Insurance Carriers and Related Activities