Culinary Producer

Apartment Therapy Media•New York City, NY

22d•$80,000 - $85,000•Onsite

About The Position

Apartment Therapy was originally launched in 2001 by interior designer Maxwell Ryan (nicknamed “The Apartment Therapist”) as a weekly newsletter for clients. We officially became an independently-owned company in 2004, and since then Apartment Therapy Media has grown to become the only media group dedicated to life at home. We are committed to teaching our audience real-life solutions by giving them tools to create happy, healthy homes through our award-winning brands: Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Together, our portfolio engages a monthly audience of 47 million users across platforms, while our dedicated team of over 140 professionals collaborates from our sunny New York City office and locations across the U.S. and around the globe. The Kitchn is seeking an enthusiastic, creative, and experienced Culinary Producer that will bring our recipes to life and make them shine. As Culinary Producer, this role will pitch, develop, style, and shoot recipes working closely with the Editorial, Audience Growth and Studio teams. The ideal candidate will be skilled in recipe development, food styling, and video production for digital media and eager to teach our audience delicious, smart, and doable recipes. The Culinary Producer will work from our Manhattan studios and should be comfortable on camera. This position reports to the Deputy Food Editor.

Requirements

Food-obsessed cook who loves to create recipe content that the internet loves
Adept at sharing food and cooking tips, techniques, and advice with an audience through visual mediums
3+ years of cooking and recipe development experience
2+ years food styling experience in both sweet and savory
1+ year of social food video experience
Dialed into current food trends and seasonality
Strong culinary foundation
Ability to work fast and efficiently in the kitchen and multitask
Great problem solver, strong collaborator, and true team player who fosters a positive work environment
Strong writing skills and verbal communication skills with a high standard of accuracy and attention to detail
Ability to work well independently and and stay on top of deadlines and shifting priorities

Nice To Haves

Formal culinary training is preferred

Responsibilities

Ideate and pitch recipes every month that serve both audience and traffic goals
Develop 6 recipes per month for The Kitchn audience
Write engaging, conversational, service-driven headnotes that clearly communicate the sell of the recipe and ensure user success
Write “must read” headlines that will excite readers across platforms, including Google Discover and Search
Contribute ideas to team brainstorms and pitch sessions as schedule allows
Closely monitor content performance and traffic trends using Parse.ly
Style photo and video assets for all platforms, including digital, print, and social
Proactively participate in preparing for studio photo and video shoots, working in close collaboration with the studio team: collaborate on shot lists, prepare for pre-production meetings, create grocery lists and run of shows, and source ingredients as needed
Act as lead food stylist for studio photo & video shoots: prep, cook, and style recipes, working in close collaboration with staff photographer, videographer, and culinary assistant
Actively maintain a clean, organized, positive, and collaborative kitchen workspace during photo and video shoots
Working with the Video Editor and Video Director, review videos for accuracy and user intent and provide feedback on a timely basis
Self-shoot social recipe reels