Culinary Content Lead

Wonder • CA

125d • $86,500 - $108,000

About The Position

Are you a culinary visionary with a passion for digital media and a knack for growth? Tastemade is seeking an exceptional Culinary Content Lead to elevate our Tastemade Cooking content experience. In this pivotal role, you will be the driving force behind our recipe and meal plan strategy, ensuring our content not only inspires but also significantly accelerates the growth of our premium Tastemade+ membership. You'll blend culinary artistry with data-driven insights to shape the future of digital cooking for millions.

Requirements

• Proven Culinary Expertise: Strong food credibility through formal culinary training, experience in a professional kitchen, or time spent developing recipes in a test kitchen or food media environment.
• Digital Media Prowess: Experience creating high-performing digital food content that engages and converts across social media, apps, newsletters, and platforms like YouTube.
• Adept with Cooking & Meal Planning Platforms: Familiarity with leading cooking, recipe, and meal planning applications and websites.
• Exceptional Communication, Storytelling, & Recipe Writing: Superior writing, editing, and verbal communication skills with the ability to craft clear, accurate, and engaging recipes.
• Data-Driven Creative: Experience converting data insights into actionable creative and setting specific benchmarks for creative products.
• Autonomous & Proactive: Highly self-motivated individual capable of identifying opportunities and driving projects to completion with minimal oversight.
• Passion for Food & Innovation: A genuine passion for culinary arts and a strong curiosity for innovation in digital food content.

Responsibilities

• Lead the conceptualization, development, and execution of innovative content strategies for Tastemade's recipes and meal plans, driving engagement and growth for Tastemade Cooking and Tastemade+.
• Continuously monitor and analyze food, cooking, and digital content trends, proactively adapting Tastemade's content strategy to maintain relevance and appeal.
• Conduct thorough audits of our existing recipe library to identify opportunities for improvement, expansion, and promotion, ensuring a comprehensive and high-quality culinary resource.
• Foster a vibrant community around Tastemade Cooking content by actively engaging with users, answering culinary questions, and building a loyal audience.
• Overhaul and optimize the Tastemade weekly newsletter to significantly boost engagement, conversions, and business results for Tastemade+.
• Work closely with the Product team to define and enrich recipe metadata, enabling new features and improving the overall user experience within our platforms.
• Collaborate with our social and streaming teams to create a cohesive editorial strategy that unites all consumer touchpoints.
• Provide culinary expertise to ensure recipe-based content is accurate, clear, and compelling.
• Share food trends, cooking tips, ingredient insights, and methodology to inspire engaging posts, graphics, and videos.
• Provide oversight for branded recipes to ensure alignment with Tastemade's editorial voice, culinary standards, and seasonal and cultural food trends.

Benefits

• Competitive salary package including equity and 401K.
• Multiple medical, dental, and vision plans to meet all of our employees' needs.
• Additional benefits and perks that are not listed.

What This Job Offers

• Number of Employees: 1,001-5,000 employees