CTV & Programmatic Account Director
About The Position
Health Union powers the first and largest community-based activation and data platform, transforming healthcare by providing unparalleled support, information, and validation for millions navigating complex health conditions and their care teams. With over 125+ condition-specific online communities and 15 years of community leadership, Health Union’s authentic engagements fuel the company’s robust suite of endemic media, influencer marketing, market research, and data solutions, driving proven outcomes for patients, HCPs, and brands. Position Overview: Health Union is seeking a strategic, detail-oriented, and growth-minded CTV & Programmatic Account Director. This role is designed for a strategic professional who excels at nurturing existing client relationships and driving organic growth through exceptional service and media planning expertise. You will serve as a key partner to our largest enterprise accounts, providing high-level strategic support to scale our most significant partnerships and drive transformative revenue growth. The ideal candidate possesses deep functional knowledge of the pharmaceutical TV and programmatic landscape, combined with a passion for helping clients achieve complex KPIs through data-driven digital and video solutions.
Requirements
- 3–5 years of experience in programmatic advertising, media planning, or investment, with a specific focus on Video/CTV.
- Deep Functional Knowledge: Expert understanding of the ad-tech ecosystem, including DSP operations, SSP dynamics, and the technical mechanisms of CTV identity and attribution.
- Strategic Mindset: Proven ability to analyze market trends and develop creative bundling or solutioning strategies to secure enterprise-level partnerships.
- Communication: Exceptional presentation skills, with the ability to translate complex technical programmatic details into clear, actionable business outcomes for executive decision-makers.
Nice To Haves
- Pharma/Health Vertical Experience: A foundational understanding of the pharmaceutical marketing landscape and the nuances of activating and measuring HIPAA-compliant data is highly preferred.
Responsibilities
- Account Growth & Strategic Support:
- Account Management: Serve as the primary point of contact for a defined set of accounts, focusing on cultivating deep relationships and ensuring long-term retention.
- Growth & Upsell Identification: Analyze campaign performance to identify opportunities for expansion and upsell, helping clients evolve their TV and programmatic strategies.
- Enterprise Partnership Assistance: Provide high-value strategic support for the VP of Platform Partnerships on large enterprise deals, including meeting preparation, partnership evaluation and proposal customization.
- Client Communication: Participate in and lead client calls to synthesize campaign insights, driving renewal confidence through data-backed storytelling. You will cultivate deep relationships with agency investment leads, focusing on expanding traditional digital display budgets into high-impact CTV and Video campaigns.
- Cross-Functional Collaboration: Partner closely with Product and Data Operations to ensure our audience segments are optimized for activation across premium video platforms. You will provide "voice of the industry" insights to help guide the evolution of our video-centric product roadmap.
- Audience Evangelism: Serve as an audience activation expert, ensuring Health Union is positioned as an indispensable partner.
Benefits
- medical, dental, and vision insurance
- a 401(k) plan
- a professional development budget
- paid time off available to full-time employees upon hire
- You will also be granted time off for designated company-paid holidays, summer Fridays, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
101-250 employees
