CTV Lead

Teads•New York, NY

4d•$180,000 - $230,000•Hybrid

About The Position

Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 30+ countries. For more information, visit www.teads.com. Teads is seeking an experienced and entrepreneurial CTV Lead to accelerate the expansion, evolution, and commercial success of our Connected TV (CTV) offering in North America. This highly strategic, cross-functional role sits at the intersection of commercial strategy, product development, and go-to-market execution, shaping how Teads shows up in the largest and most competitive CTV market in the world. The ideal candidate is a US CTV expert with credibility among TV buyers, bringing deep experience in the advanced TV ecosystem and strong relationships across holding companies, agencies, and/or platforms. You thrive in environments where you can influence product direction, translate commercial needs into product requirements, and build the narratives that unlock new revenue. This role is not a CTV sales position. Instead, it is a strategic leadership role and subject-matter expert responsible for how we grow, package, position, and evolve Teads’ CTV portfolio in the US to achieve our 2026 growth goals.

Requirements

8+ years in ad tech, streaming, or digital media, with significant experience in CTV across platforms, SSPs, DSPs, or publisher ecosystems.
A background in platform or product-facing CTV roles– you understand how the ecosystem works end-to-end (supply, demand, measurement, creative, etc.).
Experience influencing or working closely with Product and GTM teams.
A strong commercial mindset—you can translate product capabilities into client-friendly, revenue-driving narratives.
Experience building strategy and scaling new or emerging product lines.
A collaborative, solutions-oriented approach and the ability to thrive in high-growth, fast-moving environments.
Excellent communication skills, comfort with ambiguity, and a knack for simplifying complex concepts.

Responsibilities

Own and refine Teads’ US CTV strategy, ensuring alignment with global product, marketing, supply, and GTM teams.
Serve as the US voice of the market, translating agency needs, competitive dynamics, and ecosystem trends into structured insights that influence global product and CTV roadmap decisions.
Convert global strategy into US-ready positioning and packaging, adapting capabilities, narratives, and requirements for the expectations of US advertisers and TV buyers.
Assess, prioritize, and support new CTV partnerships, integrations, and supply opportunities that strengthen our omnichannel value proposition in the region.
Provide a strong platform-oriented POV on innovation areas, measurement needs, and competitive differentiation.
Act as the primary CTV expert for North America, supporting commercial teams in client meetings, pitches, strategic planning, and POV development.
Build demand-driving narratives that resonate with US TV buyers, grounded in measurement, quality, supply strength, and incremental reach.
Partner with Sales, Product Marketing, and Marketing Science to create clear, commercially viable packaging, enabling the field to confidently sell CTV as part of Teads’ omnichannel solutions.
Develop and roll out GTM materials, playbooks, and training to raise internal CTV literacy and ensure consistent positioning across the market.
Provide light Business Development support, helping articulate commercial value and influence partnership prioritization.
Create and evolve measurement frameworks, test plans, and performance narratives that drive adoption and prove the value of Teads’ CTV offering.