CTV & Digital Specialist

Nexstar Media Group Inc.•Buffalo, NY

71d•$41,000 - $45,000

About The Position

WIVB in Buffalo, NY is seeking a dynamic, camera-ready CTV & Digital Specialist for WIVB+. This is a unique opportunity to blend on-air talent with digital innovation. As a key member of WIVB+, our Connected TV app, you'll engage audiences in a compelling and authentic way across livestreams, on-demand content, and social platforms. We're looking for someone who is creative, self-driven, and passionate about storytelling in the digital space.

Requirements

Bachelor's degree in broadcasting, media production, journalism, or equivalent experience.
Ability to think quickly and improvise during live programming.
Strong understanding of online culture, social media trends, and audience behavior.
Skilled at identifying compelling story ideas that resonate with a digital-first audience.
Familiarity with livestreaming technology, social media platforms, and audience engagement tools.

Nice To Haves

Experience in news producing or digital content creation is preferred.

Responsibilities

Independently create and present engaging live and recorded streaming programs using OBS Studio and other digital tools.
Research, write, and produce original segments tailored for a streaming audience.
Collaborate with newsroom leadership, producers, and technical teams to ensure smooth live operations.
Occasionally shoot stories in the field to support digital coverage.
Actively engage with viewers through chat, social media, and interactive features to build community and loyalty around WIVB+.

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