CRS Marketing Acquisitions Lead , Director
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About The Position
Marketing and Franchise Development in the U.S. Personal Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team’s focus is to unify cross-Personal Bank strategies to deliver ideal end-to-end experiences to our customers. The Citi Retail Services (CRS) Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with industry leaders including Macy’s, The Home Depot, L.L. Bean, Dillard’s and Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. The Head of Citi Retail Services Marketing is currently seeking a Director of Partner Acquisition Marketing Growth. The individual in this role will be responsible for leading the strategic direction and roadmap for Acquisition growth across a breadth of Citi’s partners and channels, including leading marketing programs, monitoring performance trends, and defining and driving critical innovation strategies.
