Cross-Platform Lifecycle Campaign Operations Manager

Walmart

About The Position

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. We are looking for a Cross-Platform Lifecycle Campaign Operations Manager who will bring CNN’s lifecycle strategy to life across web and app surfaces. This role owns the operational execution of on-site and in-app lifecycle campaigns and plays a key role in shaping how lifecycle moments show up across CNN’s digital experiences. You will work closely with Product Marketing, MarTech, Creative, Product and Analytics to deliver targeted, timely experiences that help convert, engage, and retain users. This role is all about orchestrating the right message in the right moment. You know how to translate strategy into on-site and in-app touchpoints that feel natural, cohesive, and purposeful. You bring technical curiosity, strong instincts around user behavior, and an ability to turn complex requirements into clean, executable plans. You keep platform logic organized, campaigns functioning smoothly, and cross-channel experiences connected and consistent.

Requirements

Cross-Platform Experience: 5-7 years in lifecycle operations, CRM, martech, growth marketing, or user engagement roles, ideally at a consumer brand or subscription business. Experience with Piano, Airship, or similar platforms is strongly preferred.
Technical Comfort: Ability to work with targeting rules, event-driven triggers, audience logic, and platform configuration. Curiosity to understand how data flows and how different systems influence user experience.
Workflow Management: Comfortable managing multiple campaigns at once and navigating tight timelines and evolving requirements. Organized, steady, and adaptable in a fast-paced environment.
Analytical Instincts: Strong ability to interpret performance data and user behavior. Skilled at translating insights into actionable recommendations and next steps.
QA Strength: High attention to detail and experience troubleshooting logic, event issues, targeting bugs, and platform inconsistencies.
Cross-Functional Communication: Clear and proactive communicator who can work effectively with Product Marketing, Product, MarTech, Creative, and Analytics. Able to translate technical details into clear guidance.
Curiosity and Problem Solving: Willingness to dig into systems, ask questions, and push toward better processes and more reliable outcomes.

Nice To Haves

Familiarity with experimentation frameworks, personalization systems, CDPs, or in-app messaging strategy.

Responsibilities

Cross-Platform Activation: Develop and deploy lifecycle and acquisition campaigns across on-site and in-app surfaces. Configure targeting rules, eligibility criteria, suppressions, and triggers with accuracy and consistency, and ensure campaigns activate as intended.
Lifecycle Coordination: Collaborate across teams to turn lifecycle strategy into coordinated on-site and in-app experiences. Align on entry points, triggers, UX details, and testing plans that bring the journey to life in a seamless and impactful way.
MarTech Partnership: Work closely with MarTech to request new events, resolve data issues, refine segmentation logic, and support capability improvements that unlock new use cases. Test emerging platform features and help strengthen infrastructure, data flows, and overall platform stability.
QA and Testing: Lead QA across campaign logic, events, routing, targeting, template behavior, and UI rendering. Run channel-level and multi-channel tests to validate functionality and identify optimization opportunities.
Insights and Optimization: Monitor campaign performance and user behavior to surface trends and opportunities. Share recommendations that help refine messaging, placement, timing, and audience approach.
Platform and Process Hygiene: Maintain clear documentation, campaign organization, naming conventions, and governance standards. Identify opportunities to streamline workflows and improve reliability across the campaign lifecycle.