Cross Brand Merchandising Manager

General Motors • Carson City, NV

395d

About The Position

The Cross Brand Merchandising Manager at General Motors is responsible for developing and executing merchandising strategies for GM's various brands, including Chevrolet, Cadillac, Buick, and GMC. This role combines project management, eCommerce expertise, and digital marketing skills to enhance product promotion and online sales performance. The manager will collaborate with cross-functional teams to optimize product development and build partnerships that elevate brand presence and customer engagement.

Requirements

• Bachelor's degree required, preferably in marketing, business, or a related field; Master's preferred.
• Minimum of 7-10+ years of experience in advertising/marketing, merchandising, project management, or eCommerce.
• Proven performance with eCommerce strategy is a must.
• Experience managing large-scale, multi-market advertising campaigns.
• Strong understanding of both digital and eCommerce.
• Prior leadership experience with effective communication and strong project management skills.
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders.
• Experience in cross-cultural communication and understanding of global market nuances.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Nice To Haves

• Experience in the automotive industry.
• Familiarity with digital marketing tools and platforms.
• Knowledge of consumer behavior analytics.

Responsibilities

• Lead merchandising initiatives for multiple brands.
• Collaborate with brand merchandise leads, brand marketing, and vendors to coordinate product launches and promotional campaigns.
• Manage relationships with partners to ensure quality and strategy execution, including licensing contracts and revenue models.
• Develop and implement effective eCommerce merchandising strategies that drive sales growth and improve customer experience.
• Analyze online sales data and consumer behavior to refine product assortments and pricing strategies.
• Optimize the online user journey by improving product presentation, including descriptions, images, and categorization.
• Develop marketing plans to support revenue growth.
• Work closely with marketing to create compelling promotional content and campaigns across digital and social media.
• Track and report on merchandising performance metrics, providing insights and recommendations for continuous improvement.
• Lead a team that manages royalties, merchandising, vehicle accessories, Brand Compliance, contracts, and sales performance.

Benefits

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers, and adoptive parents.
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision, and life insurance plans.
• Company and matching contributions to 401K savings plan.
• Global recognition program for peers and leaders.
• Tuition assistance and student loan refinancing.
• Discount on GM vehicles for employees, family, and friends.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree