Cross Brand Merchandising Manager

General Motors-posted about 1 year ago

Full-time • Mid Level

Phoenix, AZ

Transportation Equipment Manufacturing

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The Cross Brand Merchandising Manager at General Motors is responsible for developing and executing merchandising strategies for various GM brands, including Chevrolet, Cadillac, Buick, and GMC. This role combines project management, eCommerce expertise, and digital marketing skills to enhance product development and online sales performance. The manager will collaborate with cross-functional teams to optimize product presentation and build brand partnerships, ultimately driving sales growth and improving customer experience.

Lead merchandising initiatives/priorities for multiple brands
Collaborate with brand merchandise leads, brand marketing, and vendors to coordinate product launches and promotional campaigns
Manage relationships with partners to ensure quality and strategy execution
Manage licensing contracts and revenue model
Develop and implement effective eCommerce merchandising strategies that drive sales growth and improve customer experience
Develop strategic plans for in-store retail partnerships
Analyze online sales data and consumer behavior to refine product assortments and pricing strategies
Optimize the online user journey by improving product presentation, including descriptions, images, and categorization
Develop website for consolidated merchandise partner retailing
Utilize A/B testing and customer feedback to enhance digital touchpoints and drive conversion rates
Develop marketing plans to support revenue growth
Work closely with marketing to create compelling promotional content and campaigns across digital and social media
Serve as the primary point of contact for merchandising eCommerce inquiries and updates across departments
Communicate/manage vendor and hold accountable for brand quality expectations
Track and report on merchandising performance metrics, providing insights and recommendations for continuous improvement
Stay updated on industry trends and competitor strategies to inform merchandising practices
Responsible for leading a team that manages royalties, merchandising, vehicle accessories, Brand Compliance, contracts and sales performance
Develop team members to enhance skillset

Bachelor's degree required, preferred in marketing, business or other related, Masters preferred
Minimum of 7-10+ years of experience in advertising/marketing, merchandising, project management, or eCommerce
Proven performance with eCommerce strategy is a must
Proven experience in managing large-scale, multi-market advertising campaigns
Strong understanding of both digital and eCommerce
Prior leadership experience, effective communicator, and strong project management skills
Ability to work in a fast-paced, dynamic environment with multiple stakeholders
Experience in cross-cultural communication and a strong understanding of global market nuances
Excellent analytical skills, with the ability to interpret data and make data-driven decisions
Experience leading a team

Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents
Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family
Company and matching contributions to 401K savings plan to help you save for retirement
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values
Tuition assistance and student loan refinancing
Discount on GM vehicles for you, your family and friends

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