Crop Science Marketing Manager-2

Bayer•Creve Coeur, MO

38d•$117,120 - $175,680

About The Position

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Crop Science Marketing Manager-2 As a Marketing Manager for Crop Science portfolios, you will develop and execute annual brand and go-to-market plans. You will partner with sales, product management, finance, agronomy, and business execution teams to deliver programs that enhance the customer experience, drive demand, and support profitable growth across priority crops and segments. This role directly contributes to the delivery of our Commercial Ambition, including the Farmer Experience and Aligned Partner strategy.

Requirements

Bachelor’s degree in Marketing, Business, Agriculture/Agronomy, or related field
Demonstrated financial acumen with experience in budget management, ROI analysis, and investment trade-offs
Understanding of core P&L drivers; strong strategic and analytical skills
Proven ability to manage multiple priorities and deliver with attention to detail
Data-driven mindset with experience building recommendations and ROI cases
Ability to influence cross-functional teams without direct authority; strong collaboration skills
Excellent verbal, written, and presentation skills

Nice To Haves

5–7+ years in marketing, sales, agronomy, or product management within agriculture or adjacent industries.

Responsibilities

Build and refine annual brand and marketing plans aligned to business strategy and grower needs
Develop and activate marketing programs, signature touchpoints, and events in partnership with marketing activation and customer-facing teams
Support crop and product strategy inputs that enable achievement of financial targets
Manage market funding and brand OPEX budgets; conduct ROI reviews and align investments to plan
Translate insights into targeted tactics by customer segment; adjust based on performance
Use market research and sales data to inform decisions and build business cases
Collaborate with cross-functional partners (product management, product supply, agronomy, sales, IT, finance, program operations) for seamless execution
Monitor KPIs and brand health; recommend optimizations throughout the cycle
Prepare and present business reviews and marketing updates to leadership
Embed Farmer Experience principles and partner strategy alignment into plans, programs, and field enablement