CRO Specialist
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About The Position
The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and by attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications. The Sr. Web Marketing Specialist role is responsible for optimizing our website for conversions through the planning and execution of A/B testing and personalization initiatives and partnering closely with leaders across Operations, Campaigns, and Account Based Marketing teams on web-based tactics to identify, target, engage, and convert core segments and accounts.
