CRM Tech Specialist
About The Position
Description Overview: The CRM Tech Specialist supports and enables Fanatics Betting & Gaming’s CRM technology ecosystem. This role acts as a technical bridge between CRM execution teams, CRM platform partners, and internal teams including Product, Engineering, and Data. You will be hands-on in how our CRM tools operate end-to-end - from data flows and integrations through to journey configuration, automation, and QA. You’ll help ensure the CRM stack is reliable, well-documented, and continuously improving so teams can execute confidently at scale. This is a technical individual contributor role suited to someone who enjoys problem solving, systems thinking, and turning complex workflows into clear, repeatable solutions. Core Mission: To support the stability, effectiveness, and scalability of Fanatics’ CRM stack by strengthening technical foundations, documentation, and enablement across CRM platforms and integrations.
Requirements
- 3-5 years of experience in CRM operations, CRM technology, lifecycle marketing, or MarTech roles.
- Hands-on experience with CRM platforms, data-driven marketing, and personalization.
- Strong problem-solving skills across data flows, automations, and platform logic.
- Experience working with Product, Engineering, and Data teams.
- Clear communication skills and strong documentation discipline.
- High attention to detail and interest in MarTech and platform infrastructure.
Nice To Haves
- Experience with XtremePush, Movable Ink, or similar enterprise CRM tools.
- Basic SQL or data validation experience.
- Exposure to APIs, event-based data, or internal integrations.
- Experience in regulated or high-growth environments.
Responsibilities
- CRM Platform Enablement Act as a technical specialist across the CRM stack (e.g. XtremePush, Movable Ink, internal CDPs, rewards integrations).
- Maintain working knowledge of platform capabilities, data structures, audience logic, and automation patterns.
- Create and maintain CRM technical documentation, QA checklists, and how-to guides.
- Support onboarding and upskilling of CRM team members.
- Troubleshooting & Delivery Support Resolution Investigate and resolve CRM technical issues relating to data, audiences, automations, and integrations.
- Partner with Engineering, Data, Product, and vendors to resolve incidents and improve reliability.
- Contribute to troubleshooting playbooks and operational standards.
- Cross-Functional & Vendor Collaboration Work closely with Product, Engineering, Data, Legal, CS, and Loyalty teams on CRM initiatives.
- Support day-to-day engagement with CRM platform partners and track issues, enhancements, and releases.
- Translate CRM requirements into clear technical inputs and implementation steps.
- Operational Efficiency Help streamline CRM workflows and reduce manual effort through better tooling and process.
- Support standardized templates, naming conventions, and execution frameworks.
- Ensure CRM activity meets agreed technical and QA standards.
Benefits
- In addition to the base and bonus, full-time employment, and more.
- For information about our benefits, please visit https://benefitsatfanatics.com/
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
