CRM Strategist

Publicis Groupe•Plano, TX

About The Position

We are looking for a strategically and operationally minded professional to drive the flawless execution of our email, push notification, and SMS marketing programs, as well as our owned-media strategic initiatives. The ideal candidate possesses prior experience in email marketing and is data-driven. They enjoy developing and matching the right audiences to optimize marketing objectives and business opportunities. A passion for analytics and attention to detail are essential, along with a desire to learn in a fast-paced, ever-changing environment. The successful candidate will have a strong understanding of workflow systems and business reporting tools, enabling them to implement a customer-focused business strategy with a confident grasp of industry trends and the ability to use data to solve complex problems.

Requirements

2+ years of relevant experience in email marketing, ideally with understanding of lifecycle marketing, retention strategies and customer segmentation
Ability to handle a high volume of campaigns and multiple segmentation strategies simultaneously
2+ years of experience managing and improving workflows across multiple stakeholders
2+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
2+ years of Vendor/Account/Client Management experience
2+ years of direct marketing experience preferably in a consumer products business
Demonstrated proficiency with Microsoft Office products with particular expertise in Excel
Extremely detail oriented
Ability to manage multiple, competing priorities simultaneously
Self-starter with the ability to pick up a project and move it forward with limited direction
Service oriented, with an understanding and inclination towards good client service
Excellent verbal and written communication skills across multiple stakeholder groups
History of effectively managing customers and successfully working with internal teams to complete tasks and projects

Nice To Haves

Working knowledge of Tableau (optional)

Responsibilities

Serve as SME for audience strategy and segmentation, developing and implementing targeted approaches to reach and engage customer segments effectively.
Contribute to the marketing planning process and own the operational execution of our promotional campaigns.
Evaluate and manage email tools, automation platforms, and integrations with CRM and analytics systems.
Coordinate campaign workflows across our clients, 3rd party vendors and internal marketing, analytics, and planning teams.
Analyze email performance metrics and A/B test results to inform future strategies and continuously improve results.
Manage key strategic programs with an emphasis on flawless execution and business optimization.
Consult on improving our reporting dashboards.
Work with internal data teams to evolve key performance metrics and provide actionable, new insights.
Use analytics and industry knowledge to produce Audience reporting on campaign and overall Audience strategy performance with an emphasis on understanding key drivers and identifying new opportunities to fuel continued growth.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage
dental
vision
disability
401k
paid time off