CRM & Sales Analyst

Victoria and Albert BathsWolverhampton, WV
16hRemote

About The Position

Turn data into insight. Power better sales decisions. We’re looking for a curious and data‑driven CRM & Sales Analyst to join our UK & Ireland Sales team. This is a highly visible role where you’ll work primarily within HubSpot, transforming CRM and sales data into clear, actionable insights that support senior leaders and frontline sales teams. You’ll play a key part in developing how we use CRM across the business — improving data quality, building dashboards, analysing performance, and helping the sales function focus its efforts where they’ll have the greatest impact. Full training and ongoing development will be provided, making this a great opportunity for someone looking to grow a career in sales analytics and CRM within a supportive, forward‑thinking environment. If you enjoy working with data, spotting patterns, and telling the story behind the numbers, this role offers real influence and development.

Requirements

  • Advanced Excel skills, with confidence handling large datasets
  • Knowledge or experience of CRM systems (HubSpot advantageous)
  • Strong attention to detail and a methodical approach to data accuracy
  • Good written and verbal communication skills
  • An ambition to develop within a data‑focused, analytical role
  • A proactive, can‑do attitude with the ability to work to deadlines unsupervised
  • The confidence to work with stakeholders across sales and leadership teams

Responsibilities

  • Identifying CRM targeting opportunities for Area Sales Managers to increase share of space and share of market
  • Monitoring and analysing key CRM metrics, KPIs, and sales performance data
  • Supporting customer segmentation to improve targeting and focus
  • Owning the monitoring, analysis, and communication of promotion results
  • Manually enriching CRM datasets to fill gaps and improve data accuracy
  • Ensuring customer details such as category, ownership structure, and group data are accurate and up to date
  • Building, maintaining, and improving CRM dashboards
  • Supporting the integration of CRM data into wider business reporting
  • Producing ad‑hoc analysis to support sales teams and senior management
  • Working with colleagues to build ROI models for sales activity such as promotions, displays, and field visits
  • Translating complex data into clear, meaningful insights that drive action

Benefits

  • 33 days holiday (inclusive of Bank Holidays)
  • Annual Incentive Plan
  • Employee Assistance Programme
  • Life Assurance & Pension Plan
  • Health & Wellbeing Programme (including health cash plan)
  • High Street Reward Scheme & Refer a Friend Programme
  • Flexible working model
  • Employee Recognition Programme
  • Free parking on all company sites
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