CRM Operations Manager

FanDuel • New York City, NY

1d • $102,000 - $127,000 • Hybrid

About The Position

FanDuel is looking for a CRM Operations Manager to help drive our CRM communication strategy, identify process improvements, and support other marketing initiatives. You will play a key role supporting FanDuel’s customer engagement programs and finding operational efficiency gains. You will oversee and streamline processes across multiple brand verticals including, Fantasy Sports, Faceoff, Racing, Picks & any new venture products. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 4–6 years of experience in CRM, marketing operations, or marketing automation.
• 2+ years of experience managing a team of at least 3 direct reports
• Strong understanding of CRM systems (e.g., Braze, Salesforce Marketing Cloud, Iterable, XP), familiarity with HTML/CSS for email editing, and experience with Personalization tooling (Movable Ink, preferred).
• Deep knowledge of QA processes and customer segmentation logic.
• Proven ability to manage multiple campaigns and competing priorities in a deadline-driven environment.
• Strong analytical skills with the ability to identify and troubleshoot campaign issues.
• Detail-oriented with a passion for process and operational excellence.
• Experience collaborating cross-functionally with technical and non-technical teams.
• Familiarity with A/B testing frameworks and CRM personalization strategies.
• Comfortable working with documentation & project management tools (e.g., Confluence, Asana).
• Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
• Excellent verbal and written communication skills.
• Strong analytics skills using data to tackle problems and translate results into recommendations
• Comfortable with querying and logic (SQL knowledge a plus)
• Has a positive attitude and loves opportunities to collaborate with others
• Willing to work nontraditional hours, including weekends and evening shifts

Nice To Haves

• Knowledge of Photoshop preferred
• An avid sports and gaming fan, and have played FanDuel or competitive products

Responsibilities

• Oversee the end-to-end execution of CRM campaigns across all Flywheel & New Venture products, ensuring flawless delivery across email, push, and in-app channels.
• Manage CRM tooling and systems, ensuring efficient processes, optimal deliverability, and high performance across platforms.
• Lead a team of 3+ direct reports, providing coaching, performance management, and development opportunities to support team growth and scalability.
• Work collaboratively with the QA team to refine campaign QA processes to ensure content accuracy, personalization logic, targeting, and tracking are functioning as expected.
• Develop and maintain scalable workflows that streamline campaign execution across Marketing, Creative, and Data teams.
• Collaborate with cross-functional partners to drive operational improvements and support personalization efforts.
• Own documentation and playbooks for CRM processes, campaign guidelines, QA protocols, and platform best practices.
• Identify and implement opportunities to automate repetitive tasks and improve team efficiency.
• Monitor key performance indicators related to campaign execution, deliverability, and customer contractability, flagging anomalies and recommending improvements.
• Support A/B testing and personalization strategies, ensuring accurate technical execution and proper measurement setup.
• Train, mentor, and support junior team members in execution best practices and CRM tooling.

Benefits

• We offer amazing benefits above and beyond the basics.
• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards .
• Benefits differ across location, role, and level.
• medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays.
• FanDuel offers paid sick time in accordance with all applicable state and federal laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager