CRM Marketing Manager

CRH Americas • Dunwoody, GA

279d

About The Position

The CRM Marketing Manager will own the overall customer journey campaign strategy for our Oldcastle APG brand portfolio providing consultation and oversight from implementation to execution.

Requirements

• 5+ years of experience in CRM and customer journey design.
• Bachelor's degree in business, marketing, advertising or related field.
• Direct experience with email marketing that includes strategic oversight and/or program ownership including loyalty programs that may include development, optimization, and/or the technology that powers them.
• Knowledge and skill with data, data management, data activation and statistics, particularly as it relates to marketing automation, audience segmentation, and performance analysis.
• Experience working with one or more of the major ESP/CRM platforms, particularly SFMC and other Salesforce tools.
• Ability to translate insights into business actions.
• Lead presentations and educate, inform and influence teams to become CRM advocates and understand the fundamentals of your work.
• Understanding of and ability to articulate importance of best practices as they apply to each client's unique programs, channels, and industries.
• Excellent communication skills, both internally and client-facing.
• Curious problem solver who enjoys research and solution development.
• Ability to handle several complex projects at any one time.
• Confidence in meeting to present concepts and program progress, both in person and virtually.

Nice To Haves

• Team-player mentality with an openness to receive and execute feedback, collaborative approach to working with cross-functional partners.
• Passion for the construction industry and building products.

Responsibilities

• Design, set up, and drive complex CRM journeys in Salesforce including triggers and automations with static and dynamic content, driving conversion and engagement.
• Serve as the internal champion and SME of CRM channels, tactics, including areas such as audience segmentation, email deliverability, test design, best practices, and more.
• Use data to power measurable improvement across a variety of segments, channels and KPIs, with a particular focus on the email channel.
• Develop and oversee implementation of measurement plans; define goals and KPIs for the client's program strategy, individual campaigns, audience and segments.
• Lead a learning agenda. Develop hypothesis-driven testing and optimization methods that result in actionable insights.
• Partner with our data scientists and analytics teams to design tests, oversee their execution, analyze results and translate that into action that delivers program efficacy.
• Continually share insights across internal teams.
• Create and deliver compelling presentations showcasing findings and insights into emerging trends, program performance, measurement against plan and recommendations /opportunities in the CRM space.

Benefits

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A diverse and inclusive culture that values opportunity for growth, development, and internal promotion

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Nonmetallic Mineral Product Manufacturing
• Education Level: Bachelor's degree