CRM Marketing Coordinator

Spartronics • Fairport, NY

91d • $55,000 - $70,000

About The Position

At Spartronics, we design, engineer, and manufacture complex electronic and electromechanical products that power industries where precision and reliability matter most — including aerospace, defense, medical, and industrial markets. Our Fairport, NY Corporate headquarters is home to a collaborative and innovative team focused on driving excellence through technology, data, and customer connection. As part of our growing organization, you'll help support our mission to deliver world-class products and services while strengthening our relationships with customers and communities around the world. The CRM Marketing Coordinator plays a key role in maintaining and optimizing Spartronics' Customer Relationship Management (CRM) system, Salesforce. This individual will collaborate with multiple departments to ensure data integrity, streamline business processes, and empower teams through effective system use, analytics, and training.

Requirements

• Bachelor's degree in Business Administration, Marketing, Communications, Information Systems, or a related field preferred.
• 1-3 years of experience in CRM administration, data management, or business operations (preferred but not required).
• Preferred Certification- Salesforce Administrator. We will consider candidates without a certification but the hired person must become certified within the first 4 months of employment.
• Familiarity with data visualization tools and workflow automation.
• Strong understanding of CRM principles and best practices.
• Experience with CRM platforms such as Salesforce, Microsoft Dynamics, or HubSpot.
• Exceptional written and verbal communication skills.
• Strong analytical skills and the ability to translate data into insights.
• Proficiency in managing multiple priorities in a dynamic environment.
• A proactive, customer-focused mindset and attention to detail.

Nice To Haves

• Detail-oriented, analytical problem solver with a passion for technology and collaboration.
• Ability to translate business needs into practical CRM solutions that drive results.
• Recent graduates ready to build a career in business technology.
• Professionals in customer service, marketing, or sales seeking a more data-driven role.
• Individuals who love organizing systems, improving processes, and helping teams succeed.
• Analytical thinkers who enjoy collaborating across departments.

Responsibilities

• Maintain data accuracy and integrity within the CRM.
• Conduct regular audits and lead data cleansing initiatives.
• Implement data quality standards across teams.
• Manage user accounts, roles, and access permissions.
• Configure and customize CRM features to enhance user experience.
• Partner with IT to ensure optimal system performance.
• Develop and deliver user training programs.
• Provide ongoing troubleshooting and user assistance.
• Create clear, user-friendly documentation.
• Identify opportunities to streamline workflows using CRM tools.
• Implement automation and efficiency improvements.
• Support adoption of best practices across departments.
• Design and maintain dashboards and reports.
• Analyze CRM data to identify trends and business opportunities.
• Deliver actionable insights to sales, marketing, and leadership teams.
• Partner with sales, marketing, and customer service to align CRM processes with business objectives.
• Support integration of CRM with other enterprise systems.

Benefits

• Medical insurance plans - options include: 1 PPO plan and 2 High Deductible Health Plans (HDHP) with a Health Savings Account (HSA)
• Dental insurance plans - options include: a Standard plan and a Buy-up plan which includes adult orthodontia
• Vision Insurance
• Flexible Savings Accounts (FSA) - options include: Medical, Dependent Care, and Limited Purpose (dental and vision only)
• Employee Assistance Program
• Wellness program
• Paid time off (PTO)
• Holiday Pay
• 401(k) plan with employer matching contributions (50% to every dollar up to 6%)
• Life and Accidental Death & Dismemberment Insurance (company paid) at 1-times your annual salary, with options to increase coverage amounts
• Basic Short-Term and Long-Term Disability insurance (company paid), with the options to increase coverage amounts
• Voluntary Accident, Critical Illness, Hospital Indemnity, and Legal Insurance plans at a group discount
• Tuition Reimbursement
• Training and development programs
• Opportunities to grow and excel in the Electronics Manufacturing industry at a company that values promotions and learning from within.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree