CRM Manager I

NerdWallet

4d•Remote

About The Position

NerdWallet is seeking a dynamic CRM Manager to direct a team of marketing managers focused on initiatives related to NerdWallet logged-in experience. This team drives loyalty, engagement and long-term retention by designing and operationalizing engaging multi-channel programs across email, push, in-app and SMS. The Manager, CRM will identify NerdWallet priorities and translate them into the CRM roadmap. Key responsibilities include establishing campaign strategies to drive optimization for the NerdWallet logged-in experience, managing a team of CRM Managers, and delivering data-driven insights and performance metrics to relevant stakeholders. This role requires data driven decision making, keen attention to detail, and strong communication skills with an ability to articulately present to any audience at any level.

Requirements

5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies
Deep expertise in strategic and technical marketing with an emphasis on email and push channels
2+ years marketing management experience with a proven track record of managing and developing high-performance marketing teams
Ability to build and deliver campaigns utilizing CRM tools such as iterable, segment and others
Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns
Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools
Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions
Experience working cross-functionally within a matrixed organization

Nice To Haves

Experience working on a FinTech, PropTech, or Real Estate industry

Responsibilities

Identify and translate business goals into effective CRM marketing strategy and roadmap
Drive the strategy and vision for all campaigns within area of responsibility
Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes
Implement and optimize day-to-day processes to increase team velocity
Use data to drive decisions around campaign optimization and performance targets
Cascade campaign metrics, trial data, and best practices to relevant stakeholders
Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad reaching impact
Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback

Benefits

Industry-leading medical, dental, and vision health care plans for employees and their dependents
Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
Mental health support
Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
Hackathons and team events across all teams and departments
Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
401K with 4% company match
Be the first to test and benefit from our new financial products and tools
Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
Disability and Life Insurance with employer-paid premiums