CRM Manager, Casino

DraftKings • Boston, MA

2d

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a CRM Manager, Casino, you'll shape how we engage millions of players across DraftKings Casino and Golden Nugget Online Casino. You’ll lead CRM strategy and execution for calendar-based campaigns driving engagement, retention, and loyalty through personalized content and timely offers. Working across functions, you’ll deliver high-impact programs rooted in data, optimized by testing, and built for scale. This is a chance to own the strategy, elevate execution, and define how we show up for our players day in and day out.

Requirements

• At least 5 years of CRM or retention marketing experience, ideally in regulated gaming, e-commerce, or tech environments
• At least 1 year of people management experience, with a track record of leading operational teams to hit performance targets
• Strong analytical mindset with experience running and interpreting A/B tests to inform strategy
• A data-driven, strategic thinker with excellent organization skills and a high attention to detail
• Ability to manage multiple projects on fast timelines with confidence and clarity
• Familiarity with CRM tools such as Braze and scripting logic like Liquid or conditional logic

Nice To Haves

• Basic knowledge of SQL, HTML, or Tableau is a plus
• A passion for gaming, technology, or customer experience

Responsibilities

• Own the end-to-end CRM strategy for calendar-based communications across DraftKings Casino and Golden Nugget brands
• Lead an operational marketing team, setting the bar for performance, campaign execution, and delivery
• Build and manage the marketing calendar, aligning messaging and segmentation around key promotional and seasonal moments
• Partner across Marketing, Analytics, Engineering, and Operations to streamline workflows and enhance personalization through data and automation
• Establish clear decision frameworks and regularly present campaign insights and performance results to senior stakeholders
• Create and maintain a rigorous A/B testing agenda to drive continuous performance improvements across channels
• Optimize campaigns across email, push, and in-app by leveraging impactful messaging, detailed targeting, and smart segmentation strategies
• Identify and implement new strategies that enhance customer engagement, retention, and LTV

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees