CRM & Integrations Administrator

CAPTIVATE LLC•Lowell, MA

99d•$95,000 - $105,000•Hybrid

About The Position

Captivate is the largest on the go news and entertainment network in North America, reaching influential audiences where they work and live. From the biggest stories to today’s weather, traffic updates to building amenity announcements, we are the daily source of information that sparks conversation, piques curiosity and makes an impact. We reach millions through our network of video first screens in premier office buildings and luxury residential real estate, fostering powerful connections between brands and decision makers, properties and affluent consumers. Influence the Influential with Captivate. The Opportunity: CRM & Integrations Administrator Captivate is seeking a CRM & Integrations Administrator to join our dynamic Technology team. This role will serve as a key technical resource responsible for managing, maintaining, and enhancing Captivate’s customer relationship management (CRM) systems with a primary focus on Pivotal SFA (Avolin Software). The CRM & Integrations Administrator ensures that our CRM environment runs efficiently, supports end-to-end business operations, and delivers accurate, actionable data to drive sales and operational success. This position works closely with cross-functional partners across Technology, Sales, Marketing, and Operations to deliver new solutions, resolve system challenges, and expand automation capabilities. The ideal candidate combines strong technical expertise with business acumen capable of both hands-on system administration and translating business needs into scalable technical outcomes. While the immediate focus will be on optimizing and supporting Pivotal SFA, this role will also play an important part in shaping Captivate’s future CRM strategy, including the evolution and potential integration of Salesforce and other modern platforms. This is a highly collaborative, growth-oriented opportunity for someone passionate about leveraging technology to connect data, systems, and people.

Requirements

5+ years of experience as a CRM Administrator or similar technical role.
3+ years of experience partnering with Sales, Marketing, and Operations to design and implement automation and reporting solutions.
2+ years supporting system integrations between CRM, ERP, and Sales Automation tools.
2+ years developing and running SQL Server queries and custom reports.
2+ years working with JavaScript for scripting or customization.
1+ year experience using MuleSoft for integration workflows.
Proven, hands-on experience with Pivotal SFA administration and customization.
Strong understanding of CRM data models, workflows, and automation processes.
Proficiency with SQL, Excel, and data management tools.
Excellent analytical and problem-solving skills with strong communication and attention to detail.
Ability to manage multiple priorities and collaborate across technical and non-technical teams.
Solid understanding of sales processes and automation best practices.

Nice To Haves

Experience with Salesforce or other modern CRM platforms (e.g., Microsoft Dynamics 365, HubSpot, Zoho).
Familiarity with Tableau or similar reporting/visualization tools.
Understanding of APIs, integrations, and data migration frameworks.
Experience with low-code or automation tools (e.g., Power Automate, Zapier).
General working knowledge of AWS, Atlassian JIRA, and Confluence.

Responsibilities

Administer and maintain the Pivotal SFA CRM, including configuration, user setup, system monitoring, permissions management, and data quality control.
Collaborate with Sales, Marketing, and Operations to understand business needs and translate them into scalable CRM solutions that improve efficiency and visibility.
Develop, test, and deploy system enhancements such as workflows, dashboards, forms, and automation rules that simplify user experience and improve reporting accuracy.
Partner with Engineering and IT to design and support bidirectional integrations between Pivotal SFA, Salesforce, and NetSuite using MuleSoft and related integration technologies.
Troubleshoot and resolve technical issues by diagnosing root causes, managing error logs, and ensuring system stability across all connected applications.
Oversee data imports, exports, and synchronization between CRM, ERP, and marketing systems, ensuring clean and consistent datasets across all business units.
Support software version updates, patches, and upgrades, coordinating testing and deployment with internal development and external vendors.
Develop and maintain documentation, including system configurations, process maps, and best practices to ensure knowledge continuity and compliance.
Provide user training and ongoing support to maximize adoption and ensure all teams are leveraging CRM tools effectively.
Contribute to Captivate’s CRM modernization roadmap, helping identify opportunities to expand automation, analytics, and cross-platform integration particularly as we prepare for greater use of Salesforce and emerging CRM technologies.