CRM Data Integrity Analyst

ThreatLocker • Orlando, FL

4h

About The Position

CRM Data Integrity Analyst will be responsible for managing, organizing, and maintaining the integrity of marketing- and sales-related datasets. This role will involve cleaning, validating, and formatting CRM data to support the company's marketing analytics and campaign optimization. A key aspect of this position will be to ensure that marketing databases are free from duplicate, outdated, or incorrect information, enabling accurate reporting and decision-making.

Requirements

• Attention to Detail: Strong attention to detail to ensure the accuracy and quality of marketing data.
• Collaboration: coordinate with Sales, Events, and other teams within the organization to address data discrepancies.
• Establish and maintain data quality protocols: develop processes to update and maintain accuracy of data.
• Analytical Skills: Ability to interpret data, identify inconsistencies, and provide actionable insights to improve data quality.
• Collaboration: Strong communication skills to collaborate with cross-functional teams, including marketing, sales, and data teams.

Nice To Haves

• 1- 2 years' experience
• Proficiency in data cleaning and data management (Preferred not required)
• Working knowledge of SQL
• Familiarity with CRM systems (e.g., Salesforce, HubSpot).
• Conduct regular audits of CRM data and continuously improve processes for data validation and updates.
• Prior experience working with marketing data.
• Familiarity with marketing analytics tools and reporting platforms (e.g., Google Analytics, Tableau).

Responsibilities

• Regularly audit and clean marketing data from various sources (e.g., CRM systems, third-party databases, email campaigns, etc.) to ensure accuracy, consistency, and completeness.
• Identify and remove duplicate or irrelevant data, correct inaccuracies, and ensure that records adhere to company data quality standards.
• Maintain marketing data in databases or CRM systems, ensuring proper categorization and tagging for easy retrieval and analysis.
• Work closely with the marketing team to ensure that clean, accurate data is available for email campaigns, targeted advertising, and other marketing initiatives.
• Coordinate with the marketing analytics team to provide clean data for reporting and insights, contributing to the optimization of marketing strategies.
• Coordinate with Sales, Events, and other teams within the organization to address data discrepancies.
• Develop processes to update and maintain accuracy of data.
• Conduct regular audits of CRM data and continuously improve processes for data validation and updates.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed