CRM and Loyalty Manager
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About The Position
For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth. The Virginia Lottery is currently seeking a CRM and Loyalty Manager to join our Marketing Department. The CRM and Loyalty Manager will deliver our consumer relationship strategy and targeted campaigns to help achieve $6 billion dollars in sales. This position plays an active role in helping the Lottery acquire and retain players. The ideal candidate will have a solid background in CRM, marketing strategy and will be the overall owner of digital communications and the loyalty program. This role requires a high level of synchronization within the broader Marketing team to develop and nurture key consumer relationships. The CRM and Loyalty Manager will develop clearly defined goals for success in all aspects of the CRM program (digital communication campaigns), will be responsible for tracking and reporting progress, and will make recommendations to achieve Lottery sales goals.
