CRM Analyst

The Florida Panthers-posted 3 months ago
Full-time
Sunrise, FL
101-250 employees
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As a CRM Analyst, you will play a key role in supporting our CRM operations, leveraging your expertise in Salesforce and SQL to analyze data, optimize processes, and drive business insights. You will work closely with cross-functional teams to ensure the successful implementation and utilization of Salesforce CRM, while also utilizing SQL to extract, manipulate, and analyze data to support strategic decision-making.

  • Assist in the implementation and configuration of Salesforce CRM, including customization, data migration, and user training.
  • Develop and maintain reports and dashboards in Salesforce to provide insights into key CRM metrics and performance indicators.
  • Utilize SQL to query databases, extract data, and perform analysis to support CRM initiatives and business objectives.
  • Assist in data cleansing, deduplication, and normalization efforts to ensure data integrity and accuracy within Salesforce CRM.
  • Collaborate with stakeholders to gather requirements, identify opportunities for process improvements, and implement solutions within Salesforce.
  • Provide support and troubleshooting assistance to Salesforce users, addressing issues and ensuring smooth CRM operation.
  • Assist in the development and execution of CRM campaigns, including email marketing, lead management, and customer segmentation.
  • Stay informed about industry trends, best practices, and new features within Salesforce and SQL to continuously improve CRM effectiveness.
  • Support ad-hoc analysis and projects as needed to support the broader CRM and marketing teams.
  • Develop and maintain automations within CRM using Salesforce Flow.
  • Manage integrations within CRM including Formstack, Docusign, Tableau, and Marketing Cloud.
  • Bachelor’s degree in business, Information Systems, Computer Science, or related field.
  • 1 year of experience working with Salesforce CRM, including configuration, reporting, and user support.
  • Proficiency in SQL with the ability to write complex queries to extract, manipulate, and analyze data from databases.
  • Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Detail-oriented with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
  • Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud) is a plus.
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