CRM Analyst

Hertz•Atlanta, GA

12h•$70,000

About The Position

As a CRM Analyst at Hertz, you will support the implementation, optimization, and maintenance of Salesforce Marketing Cloud for Hertz, Dollar, and Thrifty global brands. You will be a technical expert in building data-driven solutions, with a focus on end-to-end development of data extensions, automations, and complex customer journeys. You'll collaborate with cross-functional teams to identify business needs and solve them using best-in-class CRM solutions. This role involves managing campaigns with rigorous testing frameworks and working within an Agile project management environment to deliver high-quality, scalable solutions. We expect the starting salary for this role to be around $70k and will be commensurate with experience.

Requirements

2+ years of experience working with Salesforce, particularly Marketing Cloud, in an administrative or analytical role.
Bachelor’s degree in Business, Information Technology, Marketing, or related field (preferred).
Proficient in Salesforce Marketing Cloud, automations, customer journeys, and A/B testing, including holdout groups.
Ability to collaborate with internal and external stakeholders across multiple functions and locations.
Strong analytical and problem-solving skills with a focus on results.
Excellent verbal and written communication skills.
Ability to work in an Agile environment and adapt to changing priorities.
Ability to influence decisions and drive process improvements.
Proficiency in SQL, HTML, and CSS.

Nice To Haves

Experience in the car rental or travel industry is a plus.

Responsibilities

Responsible for supporting Salesforce Marketing Cloud across Hertz, Dollar, and Thrifty global brands, including implementation, optimization, and maintenance.
Utilizes Salesforce Marketing Cloud (SFMC), Teradata Studio, ActionIQ, as well as secure file transfers (FTP), internal and external data extensions, automations, and journey management tools.
Collaborates with marketing leadership, cross-functional teams, and stakeholders to deliver data-driven marketing solutions.
Manages Salesforce configurations, customizations, integrations, and campaign testing frameworks, including but not limited to control/holdout groups.
Creates / Develops complex automations, customer journeys, reports, and dashboards to measure campaign effectiveness and gain customer insights.