Creator in Residence, Short-Form Video

Superpower • San Francisco, CA

97d

About The Position

At Superpower, we’re reimagining the future of health: one where you’re in control, equipped with personalized, data-driven insights. We’re digital-first and tech-forward, delivering a seamless experience with a brand built to resonate as powerfully as Tesla, Apple, or Nike. We’re building the world’s first all-in-one health platform — combining whole-body testing, 24/7 concierge care, an AI doctor, and a curated ecosystem of trusted supplements and prescriptions. A true lifelong health partner, designed to be the one membership that makes sense for everyone. But health isn’t only science — it’s also culture and community. That’s why content is at the heart of our mission. Content shapes behavior, defines culture, and sparks change. Most health content out there is a 6/10. We’re here to create 11/10 — we’re redefining what health media can look like. Building a new model of tech-meets-media that raises the bar for creativity, empowers creators with freedom to experiment, and pushes culture forward.

Requirements

• Proven track record of creating viral content — portfolio of videos with significant reach and shareability.
• Social media fluency: Deep knowledge of TikTok, Reels, Shorts, and the dynamics of what makes content spread.
• Creative instincts: Ability to turn ideas into compelling narratives, hooks, and formats.
• Editing proficiency: Skilled in mobile-first tools (CapCut, VN, etc.).
• Health industry fluency: Strong interest in health and performance — you’re genuinely curious and knowledgeable about the space.
• Storytelling ability: Craft narratives that are punchy, human, and brand-aligned.
• Creative courage: Not afraid to experiment, take risks, and push boundaries with content.
• Analytical mindset: Comfortable interpreting performance metrics and optimizing accordingly.
• Self-starter: Able to operate with autonomy, pitch new concepts, and own projects end-to-end.

Responsibilities

• Capture and create lo-fi, socially-native content: Film authentic, off-the-cuff moments in our office, with our team, and with our founders.
• Operate behind the camera: Direct, shoot, and produce iPhone content that feels real and human.
• Edit with social-first instincts: Use mobile-first editing tools to create sharp, engaging, and algorithm-optimized videos.
• Concept and direct: Dream up bold short-form formats and execute them from start to finish.
• Trendspotting & virality strategy: Constantly monitor TikTok, Reels, Shorts, and social culture to identify emerging formats, sounds, and hooks.
• Creative collaboration: Partner with our marketing and design teams to ensure creative consistency while pushing into new experimental formats.
• Feedback & iteration: Suggest hooks, pacing tweaks, and storytelling shifts to maximize engagement and reach.
• Performance-driven: Track content performance and refine your approach to hit reach, share, and engagement goals.

What This Job Offers

• Number of Employees: 11-50 employees