Creator Campaign Manager

Impact.com • New York, NY

76d • $70,000 - $74,000

About The Position

This individual will work with our clients and assist with performance creator program and campaign management, including creator recruitment, engagement, and growth strategies, ensuring expectations are exceeded.

Requirements

• At least 2+ years of proven experience in affiliate marketing, influencer/creator marketing, and community management.
• Experience with proactively pitching strategic concepts and best practices.
• Strong understanding of Creator & affiliate marketing strategies, tools, and technologies.
• Demonstrate strong understanding of key creator marketing strategies that drive performance metrics (e.g., ROAS, CPA, LTV, incrementality) and their impact on client goals.
• Experience with performance creator platforms such as LTK, Mavely, ShopMy, and others.
• Familiarity with budgeting, casting, negotiating, contracting, overseeing fulfillment, draft approvals, reporting, etc.
• Exceptional communication skills, both written and verbal, with the ability to engage and motivate a diverse group of Creators & affiliates, and clients.
• Relationship-driven with the ability to work with a multitude of personalities and work styles.
• Data-driven mindset with the ability to analyze metrics and generate actionable insights in creative new ways.
• Experience with A/B testing.
• Lead client conversations on campaign strategy, optimizations, and ROI/ROAS improvement opportunities.
• Ability to work independently, manage multiple deadlines, and thrive in a fast-paced environment.
• A passion for and strong knowledge of social media platforms and ability to bring recommendations to meet program goals.
• Self-starter with a strong drive to not only succeed personally but have the drive to grow and develop client businesses.
• Adaptable to sudden changes in schedules and trends and an ever-changing industry.
• Strong problem-solving skills.
• Ability to work across 5+ strategic client projects at a time.

Nice To Haves

• Affiliate & Partnerships Industry Fundamentals Certification by PXA
• Familiarity with Impact's affiliate platform
• Paid media planning and management experience

Responsibilities

• Develop and implement performance creator strategies for Creator clients to attract creators who are aligned with brand goals
• Identify and target creators to join a brand's campaign/program by leading a 360° Creator recruitment effort with the help of offshore support when needed.
• Create and execute incentive programs on the Impact Platform, including flat fees, performance-based rewards, exclusive offers, and more.
• Collaborate closely with domestic and overseas internal teams, including community support, sales, product, marketing, and client success, to align creator community and affiliate strategies with overall business goals.
• Partner with clients to tailor affiliate community strategies to their unique needs on both a consulting basis and through fully managed campaigns.
• Manage and support the execution of creator campaigns, from casting through reporting
• Lead kick-off calls and respond to client emails.
• Source creators for each client and recommend qualified influencers based on brand requirements.
• Communicate extensively with creators, including leading negotiations, facilitating product orders, and gathering content drafts.
• Create creator campaign briefs based on guidelines given by brand as well as FTC guidelines
• Monitor budgets and program timelines to ensure our revenue goals and client deadlines are met
• Provide excellent customer service and expertise, ensuring both the clients and creators are happy and impressed with our services through timeliness, accuracy, quality, attention to detail, responsiveness and troubleshooting solutions.
• Identify upselling opportunities and communicate to senior leadership

Benefits

• Medical, Dental and Vision insurance
• Unlimited responsible PTO
• Flexible work hours
• Parental Leave
• Technology Stipend
• Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
• Flexible spending accounts and 401(k)
• An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
• An established company with a cool, high-velocity work ethos, where each person can make a difference!

What This Job Offers

• Job Type: Full-time
• Industry: Publishing Industries
• Number of Employees: 1,001-5,000 employees