Creative & Video Leader, North America / The MICHELIN Guide

Michelin

2d•Onsite

About The Position

For over 120 years, MICHELIN Guide experts have been discovering the world’s most exciting restaurants and hotels —places that promise memorable experiences, not just a meal or a night’s stay. In recent years, the Guide has rapidly expanded its international reach and digital audience, with North America emerging as a key growth market. Our mission: to be the go-to choice for discerning food and travel enthusiasts, providing a trusted and responsible curation, exceptional culinary and travel inspiration, and the premier reservation platform. With teams in more than 15 locations, including New York and Paris, we operate in 17 languages and feature over 16,000 restaurants and 6,000 hotels across more than 130 countries. The Opportunity Reporting to the Head of Editorial based in New York City, this role leads video editorial activity for North America, directly supporting our core business objectives: growing an engaged audience of food and travel lovers, driving hotel bookings, and delivering value to our partners through impactful storytelling. Based in New York City, this role plays an integral part in adapting the Michelin Guide global strategy to the Americas. Collaborating closely with our Selection team, we help design and deliver an effective content plan for our target audiences across Canada, USA, and Mexico. In addition, we are pivotal in developing branded content and sponsored stories for our B2B and B2A partners through support of the regional sales and marketing teams.

Requirements

6+ years of proven experience video editing and producing
Lifestyle video production expertise in multiple formats
Strong understanding of digital content channels and their formats (Instagram, TikTok, Facebook, YouTube, etc.)
Project & budget management skills
Creative and collaborative approach; supportive teammate
Interest in food and travel
Video commissioning & editing
Script writing
Creating social media and influencer content
On-camera interviewing & shooting
Still image and multimedia design

Responsibilities

Manage regional editorial and sponsored content projects, across all media – commissioning and briefing of staff/external contributors as appropriate.
Manage end-to-end processes of video production, from pre-production to filming, transcribing, translation and subtitling, video editing, visual effects, color grading and sound mixing to deliver effective multi-platform content.
Coordinate and create social media assets, and work closely with the central social media team.
Contribute to global creative and video guidelines – tone of voice, branding – and enforce them in the region.
Contribute to launching and evolving video series/concepts.
Create and maintain a network of external contributors and production companies in all key territories within the region.
Maintain digital asset files and video archives to be easily accessed by other internal departments.
Establish and manage budget and production calendar, optimize resource allocation by selecting the right production model.
Assist and support video production requests from other Michelin hubs around the world when needed.
Ensure a high standard of creative and production values for all MICHELIN Guide video and graphic materials in the region and ensure consistency whatever the production process: in-house or outsourced.
Ensure that all creative output is derived through conceptual thinking based on a deep understanding of brand and marketing principles and agreed objectives.
Optimize production: resource allocation, cost efficiency and delivery timeline.

Benefits

Career Growth: Personalized development plans, mentorship, and cross-functional opportunities.
Unique career paths and opportunities for advancement.
Inclusive Culture: Thrive in a diverse, supportive environment where your competencies, contributions and behaviors are recognized.
Option to join one of our Business Resource Groups and Inclusion Councils.
Innovation-Driven: Work on projects that matter—from sustainable materials to digital transformation.
Community Impact: Be part of a company that does what's right. We use sustainable business practices while balancing the needs of our customers and communities.

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