Creative Strategy Manager

Townsquare Ignite • Charlotte, NC

66d

About The Position

The Creative Strategy Manager is a key member of our Creative Services team, responsible for transforming client goals and media plans into high-performing, visually compelling digital campaigns. This role blends creative execution with strategic thinking—writing sharp copy, conceptualizing inventive and creative display and video ads, and ensuring every ad not only looks great but also performs. The ideal candidate thrives in a fast-paced environment, can juggle multiple requests at once, and has a keen eye for detail, design, and results.

Requirements

• Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance.
• Proven copywriting skills for digital, social and video marketing.
• Understanding of programmatic advertising and campaign strategy.
• 4+ years of relevant experience in digital design, production, or advertising.
• Ability to manage a high volume of projects while meeting tight deadlines.
• Exceptional attention to detail and ability to identify what makes an ad effective.
• Bachelor’s degree or equivalent experience required.

Responsibilities

• Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals.
• Conduct client calls to refine creative direction, messaging, and KPIs.
• Recommend creative approaches to maximize campaign performance.
• Write compelling ad copy for display, social, video and email marketing.
• Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets.
• Selecting images and/or footage or inspirations for digital ads and videos that elevate client campaigns.
• Review creative assets, make refinements, and ensure brand alignment and effectiveness.
• Strategize creative updates to keep campaigns fresh and engaging.
• Manage multiple requests simultaneously while meeting tight deadlines.
• Collaborate with team members to continually raise the standard of creative work produced.
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement.

Benefits

• Competitive salary + bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (2 personal/floating Holidays)
• Health, Dental, Vision
• 401(k) + Company Match
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees