Creative Strategist

Raycon, Inc. • New York, NY

100d • $70,000 - $100,000

About The Position

We’re on a mission to make Raycon the most loved electronics brand in the world where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate. We’re hiring a Creative Director to architect a high-impact creative engine that drives growth, unlocks precision, and elevates every customer touchpoint. If you’re ready to power up your every day, read on. Raycon is at a pivotal stage—evolving from a high-growth startup to a global brand. As we scale, our creative output must scale too—both in volume and sophistication. We're building a high-performing content engine and need a strategic operator who can lead from the front.

Requirements

• 2–5 years of experience in creative strategy, content, or performance roles
• Experience scaling creative content at a high-growth consumer brand
• Strong organizational skills and ability to operate at high creative velocity
• Passion for storytelling with a focus on results
• Ability to thrive in fast-paced, bottoms-up teams
• Attention to branding, detail, and copy, with a customer-centric approach

Nice To Haves

• Experience harnessing AI for creative processes

Responsibilities

• Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
• Scale creative output by owning content and asset velocity goals
• Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
• Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
• Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
• Use AI to accelerate creative ideation, copywriting, and production workflows
• Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals

Benefits

• 50% team discount on Raycon products
• $1,500 annual L&D stipend + $200 for cultural events
• Monthly team lunch, snack budget, March Madness bracket

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees