Creative Strategist, Twitch Brand Partnership Studio

Amazon • Santa Monica, CA

1d

About The Position

The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica office. You will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers in a meaningful way. The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness Twitch streamers and community behaviors with compelling content and tech. A day in the life Reporting to the Creative Strategy Lead, US, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. He or she will guide brands on how to best leverage Twitch streamers, the gaming industry, and live streaming technology to reach customers in a meaningful way.

Requirements

• Bachelor's degree
• 4+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience leading creative development of innovative creative from concept to delivery
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions
• Experience in knowledge of the Twitch platform and Twitch advertising experience

Responsibilities

• You will respond to client RFPs with compelling proposals that serve the brand’s needs while leveraging the best of Twitch’s platform, products, and talent.
• You will attend client meetings, pitches, and collaborative work sessions to translate, educate, and evangelize Twitch to our advertising clients.
• You will help articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they’re effectively communicated.
• You will conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders.
• You will help identify advertiser vertical needs and content gaps, contributing to the creation of proactive packages to address them
• You will ensure that all concepts delivered meet Amazon's bar-raising standard.

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits at https://amazon.jobs/en/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level