Creative Strategist

Humanz•New York, NY

About The Position

We are seeking a highly creative and performance-driven Creative Strategist who thrives at the intersection of storytelling and data. This role is built for someone who lives and breathes short-form video and understands that great creative is both an art and a science. As the bridge between performance insights and compelling narratives, you will transform marketing goals into scroll-stopping concepts that drive measurable results for global D2C brands and apps. As a Creative Strategist, you will own the end-to-end creative strategy for your accounts. From leading brand kickoff sessions and extracting key objectives, to developing high-converting video scripts and overseeing final production quality. You will translate corporate briefs into authentic, creator-led content that resonates on platforms like TikTok, Instagram, and YouTube, ensuring each asset is optimized for performance within native ad ecosystems.

Requirements

2+ years in Creative Strategy, Social Media Management, or Performance Marketing. Experience in an agency environment is a massive plus.
Native-level English (Written and Spoken) is non-negotiable. You will be communicating with global clients daily.
Highly Organized: You thrive in a fast-paced environment, know how to prioritize, manage multiple moving parts, and keep processes structured and efficient.
Platform Mastery: Deep understanding of TikTok, IG Reels/Stories, and Shorts ads ecosystems.
Data-Driven: You don't just "feel" what's right; you look at the data (CTR, ROAS, CPA) to back up your decisions.
Tech Savvy: You embrace AI. You use tools like ChatGPT, Grammarly, and Midjourney to speed up your workflow, not replace it.
Self-Starter: You are proactive. You don't get blocked; you find a solution.

Nice To Haves

Experience working in an influencer marketing agency
Creative & Production Experience
Performance Marketing Expertise
Platform and Trend Fluency

Responsibilities

Client Strategy & Brand Leadership
Lead kickoff sessions to extract brand goals, target audience insights, pain points, and tone of voice.
Advise clients on direct response best practices to align creative with measurable performance outcomes.
Set and manage clear expectations, timelines (ETAs), and deliverables with full transparency.
Creator Direction & Talent Management
Translate structured brand briefs into authentic, platform-native creator content.
Identify and source the right creators to align with campaign objectives and audience demographics.
Develop clear, actionable briefs that enable creators to deliver high-quality raw assets efficiently and independently.
Post-Production Collaboration
Partner closely with the video editing team to oversee each production from concept to final delivery.
Provide precise, performance-focused feedback on hooks, pacing, music selection, structure, and aspect ratios.
Ensure all final assets are optimized for platform standards and conversion performance.
Cross-Functional Collaboration (Sales & Product)
Support Sales on demo calls by contributing creative expertise and strategic insights.
Share campaign learnings and user feedback with Product to improve platform features, workflows, and reporting accuracy.
Report bugs and proactively recommend process improvements.
Daily Execution & Performance Optimization
Develop high-converting short-form video concepts and scripts using AI tools (e.g., ChatGPT, Gemini) combined with creative intuition.
Continuously analyze ad performance using competitive research and ad libraries; conduct post-mortem analyses to identify winning patterns and areas for improvement.
Monitor key metrics (CTR, CPA, ROAS) and apply insights to refine future creative strategy.
Maintain rigorous quality control to ensure every deliverable meets internal standards before client submission.