Creative Strategist / Video Editor (Direct Response Paid Ads – UGC)

RYZE

3d•Remote

About The Position

At RYZE, we believe daily rituals create the foundation for living your greatest life. Our mushroom coffee and superfood products fuel the body and clarify the mind—helping people everywhere unlock their highest potential. We’re a fast-growing, mission-driven team passionate about wellness, innovation, and building a brighter future together. The Role: We’re seeking a Creative Strategist / Video Editor who blends creative intuition with performance thinking to build high-performing direct-response ads for paid social. This role is ideal for someone who can take large volumes of UGC and performance assets and transform them into scroll-stopping, conversion-driven creative. This is not a traditional “editor-for-hire” role. You won’t be waiting for perfect storyboards. Instead, you’ll analyze what’s working, extract winning components, and build “Frankenstein” ads that outperform previous iterations across Meta and other paid platforms. You’ll work closely with Growth, Analytics, and Creative teams to ensure every edit is rooted in performance data and audience psychology.

Requirements

3–5+ years of experience editing direct-response paid social ads (Meta/TikTok required)
Proven success creating performance-driven, iteration-based ads (not just brand edits)
Strong understanding of hooks, angles, audience psychology, and platform behavior
Ability to interpret performance data and apply insights directly to creative decisions
Comfort working within large asset libraries and building narratives from scratch
Highly organized, deadline-driven, and able to manage multiple concepts simultaneously
Strong communication skills with the ability to explain creative decisions clearly

Responsibilities

Creative Strategy & Narrative Development Analyze top-performing ads weekly to identify winning hooks, angles, leads, and structures
Build “Frankenstein” ads by stitching together proven segments from multiple UGC assets
Develop ad narratives, pacing, and structure without needing detailed storyboards
Craft scroll-stopping creative rooted in direct-response principles
Data-Driven Editing & Optimization Interpret performance metrics such as thumb-stop rate, hold rate, CTR, CAC, and CVR
Build hypotheses and translate insights into creative variations for testing
Collaborate with Growth, Analytics, and Copy teams to iterate quickly and strategically
Editing & Production Edit short-form paid social videos optimized for Meta (and similar platforms)
Pull efficiently from large UGC and asset libraries to assemble high-performing edits
Create multiple versions testing hooks, intros, CTAs, pacing, and angle shifts
Partner with copywriters and creators to guide new shoots or asset needs when required
Cross-Functional Collaboration Partner with Performance Marketing and Creator teams to identify creative gaps
Clearly communicate creative rationale: why a hook works, why pacing matters, why an angle converts
Operate autonomously while staying aligned with broader performance strategy