Creative Strategist, paid media

Right Side UpAustin, TX
306d

About The Position

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others. We are looking for a passionate Creative Strategist with deep experience in digital advertising for a contract position. There is currently an opening for a client in the fintech space who is looking for a consultant at 40 hours/week with an option to become contract to hire.

Requirements

  • Experience creating insight-driven briefs and coordinating with creative teams
  • Strong background in performance marketing, with a focus on data analysis for creative optimization
  • Familiarity with creative analytics tools, A/B testing, and user acquisition strategies for digital channels
  • Exceptional communication skills to translate complex data into compelling narratives for cross-functional teams

Responsibilities

  • Develop and own creative strategy that exceeds performance benchmarks by leveraging historical data, competitive analysis, and customer insights.
  • Collaborate closely with art directors, copywriters, producers, and external agencies to ensure that all creative assets are aligned with strategic goals and performance best practices.
  • Analyze creative performance data and translate insights into strategic recommendations, presenting findings to cross-functional stakeholders in an engaging and actionable manner.
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