Creative Strategist - Growth

voodoo • Paris, TX

91d

About The Position

Voodoo is looking for a Creative Strategist to join its Creative team, which produces performance-driven ad creatives to attract new users and optimize campaign impact. You will drive the creative vision and strategic direction across our entire portfolio of games and apps-identifying trends, guiding creative decisions, and helping turn great mobile products into global hits. You'll also be responsible for transforming strategic insights into clear, actionable creative briefs rooted in benchmarking and ideation, enabling Creative Leads and Producers to execute with clarity and impact.

Requirements

• Proven experience in a similar role, strategy consulting, or product/creative marketing.
• Ability to envision, articulate, and document compelling creative strategies.
• Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals.
• Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance.
• Excellent written and verbal communication skills-capable of crafting clear briefs, persuasive recommendations, and actionable plans.
• Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way.
• Fast learner with a versatile mindset, eager to innovate and iterate.
• Demonstrated track record of leading high-impact, cross-functional projects.
• You thrive in an environment that values candor, freedom, and responsibility.

Responsibilities

• Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads.
• Define guidelines, priorities, and execution standards of the production on a weekly basis.
• Generate structured, insight-driven creative briefs based on your benchmark analysis, market intelligence, and strategic ideation frameworks.
• Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai) to identify high-performing creative trends early.
• Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation.
• Benchmark across both mobile games (e.g. Match-3, Hypercasual, Hybridcasual) and apps (e.g. Blitz, Wizz, WeMoms, and future products).
• Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings across teams.
• Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact.
• Identify skill gaps in the creative team (e.g. motion design, 3D animation) and actively participate in sourcing and recruitment of new creative talent.

Benefits

• Competitive salary
• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
• Swile Lunch voucher
• Gymlib (100% borne by Voodoo)
• Wellness activities in our Paris office
• Remote days
• Child daycare facilities (Les Petits Chaperons rouges)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries