Creative Strategist - Experiential Marketing

The Experiential Group • New York, NY

97d • $100,000 - $135,000

About The Position

TXG is seeking a seasoned Creative Strategist with experience in live events and brand activations, responsible for developing experientially-driven proposal decks and creative presentations that align with business objectives. The ideal candidate is a true hybrid — a strategic marketer with creative prowess across both copywriting and art direction. From crafting compelling narratives and creative platforms, to mood boarding and visual direction, the ideal candidate has the ability to blend their creative skillset with business acumen to develop best-in-class experiential programs. The Creative Strategist will report to the Director of Creative Strategy and work closely with the TXG leadership team. Candidates must reside within commuting distance of our Brooklyn, NY office and be available for 3 in-office days per week.

Requirements

• 3-5 years minimum of experiential experience in a creative/agency environment
• Proven track record of developing comprehensive proposal decks and presentations
• Ability to translate 'big idea thinking' into highly creative and achievable proposals based on client budget parameters, goals and objectives
• Excellent storytelling, writing and verbal communication skills
• Deep understanding of the experiential marketing landscape, inclusive of (but not limited to): brand activations, sponsorships, trade shows + exhibitions, mobile tours + activations, phygital activations (physical + digital), virtual events, etc.
• Experience working in a collaborative team/agency environment
• Experience with Google Slides preferred

Nice To Haves

• A self-starter with the ability to lead projects from start-to-finish
• Strong organizational, project and time management skills
• Has a creative POV and feels comfortable articulating it both verbally and visually
• Comfortable pitching and presenting to new business prospects and high-level clients
• Excels in collaborating in cross-functional teams and fast-paced, dynamic environments
• Passionate about experiential marketing and events
• Has a pulse on key industry trends and the competitive landscape
• Excited about the opportunity to work as part of a small, growing team

Responsibilities

• Serve as Creative Strategist on both new business proposals and select active projects under the direction of the Director of Creative Strategy
• Develop comprehensive, experientially-driven proposal decks and creative presentations that deliver on key business goals and objectives (inclusive of all deck copywriting & creative storytelling, imagery, research + insights, venue/location recommendations, etc.)
• Responsible for image sourcing and deck visuals (mood boards, look + feel, references, etc.)
• Collaborate with cross-disciplinary teams and resources (Design, Production, Client Services, etc.) on proposal/program development and deliverables as needed
• Lead/participate in creative brainstorms and working sessions
• Develop proposal outlines and internal briefs
• Participate in new business pitches, client presentations and briefings
• Perform research and gather data to develop well-informed proposals and strategies as needed
• Support in the development of agency marketing materials such as capabilities decks, case studies, one sheets, award submissions, social media posts, etc.
• Help develop and nurture the creative culture within the agency

Benefits

• Salary: $100,000 - $135,000 based on experience

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level