Creative Services Director

Nexstar Media Group, Inc. • Wichita, KS

264d

About The Position

The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy. This role provides leadership for the promotions team and makes decisions regarding hiring, evaluation, promotion, and termination of employees. The director develops and executes promotions strategies to enhance station competitiveness and manages the department to create new and profitable events. Additionally, the director manages recruitment and development of talented promotions team members, prepares budgets, and approves budget expenditures. The role also involves resolving customer complaints regarding promotions, planning and directing staffing, training, and performance evaluations to develop and control promotions programs. The director plans, executes, and tracks revenue-generating marketing and promotional events and contests that take place on-air, online, and on-site. Furthermore, the director creates and reviews operational records and reports to assess the efficacy of promotions and creates client promotions and promotional proposals with members of the Programming and Sales teams. Other duties may be assigned as needed.

Requirements

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Fluency in English.
• Excellent communication skills, both oral and written.
• Minimum five years’ experience in media promotions.
• Valid driver’s license with an acceptable driving record.
• Experience guiding, directing and motivating subordinates.
• Experience establishing long-range objectives and specifying strategies and actions to achieve them.
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Develop and lead the overall marketing strategy of the station.
• Design promotions to achieve marketing objectives.
• Provide leadership for the promotions team.
• Make decisions regarding hiring, evaluation, promotion, and termination of employees.
• Develop and execute promotions strategies to enhance station competitiveness.
• Manage and lead the department to create new and profitable events.
• Manage recruitment and development of talented promotions team members.
• Prepare budgets and approve budget expenditures.
• Resolve customer complaints regarding promotions.
• Plan and direct staffing, training, and performance evaluations.
• Plan, execute, and track revenue-generating marketing and promotional events and contests.
• Create and review operational records and reports to assess the efficacy of promotions.
• Create client promotions and promotional proposals with Programming and Sales teams.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees