Creative Senior Copywriter, CRM

Deloitte•Atlanta, GA

About The Position

Creative Senior Copywriter, CRM Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce. Recruiting for this role ends on February 18, 2025 Work You'll Do As the Creative Senior Copywriter, CRM you will craft the voice that powers dynamic, data-driven customer experiences—bridging the worlds of CRM vision, creative storytelling, and omni-channel communication. You'll set the standard for compelling CRM copy and campaign messaging that not only engages and inspires but drives measurable business results for our clients. Your role spans strategy, content creation, and team mentorship, sitting at the crossroads of creativity, technology, and customer experience. You'll partner with strategists, designers, technologists, and data scientists to turn brand and CRM strategies into emotionally resonant, high-performing communications across digital channels. You'll work alongside an integrated team of data scientists, strategists, technologists, and creatives, delivering customer-first content and experiences across every stage of the journey. Your words will inspire connection, action, and loyalty, continuously raising the bar on CRM excellence. As the Creative Senior Copywriter, you will: Conceptualize, write, and refine multi-channel assets with focus on email and direct mail, ensuring every word and story ladder up to client objectives, leverage insights from brief related to audience, personalization, and product, and deliver on campaign tone and brand voice. Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments, shaping messages that foster loyalty and maximize lifetime value. Translate creative briefs and business goals into actionable, engaging assets, incorporating data, feedback, and best practices to optimize campaign performance. Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to evolving feedback and real-time performance data. Mentor and inspire junior copywriters, foster growth in creative and CRM-specific writing, and lead team brainstorms on culturally relevant and innovative content. Work cross-functionally with designers, producers, and technologists to ensure cohesive and impactful omni-channel campaign delivery. Stay current on trends in CRM, digital storytelling, social platforms, and MarTech capabilities—infusing best-in-class, platform-native thinking into everything you create. Contribute to business development efforts, adding creative vision and storytelling craft to pitches, proposals, and new client opportunities. Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements, with a passion for applying cutting-edge technologies to real-world challenges The team Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Requirements

Bachelor's degree (or equivalent) in English, Communications, Marketing, Advertising, Digital Media, or related field.
4+ years' experience in copywriting with a focus on CRM, digital, or content-driven marketing (brand, agency, or publisher environment).
2+ years of experience developing high-impact messaging for omni-channel CRM campaigns.
2+ years of experience leveraging customer data and analytics to personalize messaging and drive campaign performance.
Strong portfolio of work showcasing CRM, loyalty, and data-driven creative.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve

Nice To Haves

Agency and/or cross-industry experience.
Excellent communication and presentation skills, with a collaborative and strategic mindset.
Experience with comedic, playful, or culturally relevant brand messaging.
Experience with CRM, MarTech, or personalization tools/platforms.
Comfortable experimenting with GenAI, testing messaging strategies, and iterating based on performance insights.
Experience with LSHC and FSI (specifically insurance and wealth management)
Strong work with social-native campaigns and emerging digital formats.

Responsibilities

Conceptualize, write, and refine multi-channel assets with focus on email and direct mail, ensuring every word and story ladder up to client objectives, leverage insights from brief related to audience, personalization, and product, and deliver on campaign tone and brand voice.
Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments, shaping messages that foster loyalty and maximize lifetime value.
Translate creative briefs and business goals into actionable, engaging assets, incorporating data, feedback, and best practices to optimize campaign performance.
Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to evolving feedback and real-time performance data.
Mentor and inspire junior copywriters, foster growth in creative and CRM-specific writing, and lead team brainstorms on culturally relevant and innovative content.
Work cross-functionally with designers, producers, and technologists to ensure cohesive and impactful omni-channel campaign delivery.
Stay current on trends in CRM, digital storytelling, social platforms, and MarTech capabilities—infusing best-in-class, platform-native thinking into everything you create.
Contribute to business development efforts, adding creative vision and storytelling craft to pitches, proposals, and new client opportunities.
Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements, with a passion for applying cutting-edge technologies to real-world challenges

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