Creative Producer

Capitol Broadcasting Company•Raleigh, NC

50d•Onsite

About The Position

WRAL, part of Capitol Broadcasting Company, is looking for a Creative Services Producer with a passion for shaping powerful News Image Marketing campaigns. This isn't just another creative opportunity; it's a chance to help define how viewers experience and trust one of the most respected local news brands in the nation. We're looking for a producer who knows how to build up a News Brand through powerful visuals and compelling writing. Someone who can concept, write, design, shoot, and edit News Image Campaigns that strengthens WRAL's image across all platforms. A strong eye for graphics, typography, and motion design is essential. Every frame and visual element should reinforce WRAL's commitment to excellence, credibility, and innovation in local journalism.

Requirements

Proven News Marketing Chops: Experience producing News image campaigns that grow audience and build brand identity.
Creative Storytelling: Ability to write, shoot, and edit content that's emotional, memorable, and uniquely WRAL.
Technical Skills: Proficiency in Adobe Premiere; working knowledge of After Effects, Photoshop, and motion graphics a plus.
Production Skills: Skilled with cameras, lighting, and audio to produce polished content.
Collaborative Spirit: Strong communication and interpersonal skills to thrive in a fast-paced, team-oriented environment.
Organizational Drive: Ability to juggle multiple projects, meet deadlines, and push creative boundaries under pressure.
Bachelor's degree in Communications, Film, media, or a related field.
2+ years of professional experience in news marketing, commercial production, or creative services.
Ability to lift, carry, and move production equipment (40+ lbs).

Nice To Haves

Live, multi-camera, or event production experience.
Drone certification or graphic design chops

Responsibilities

Lead News Image Campaigns:Develop, pitch, and execute campaigns that define and reinforce the WRAL news brand across broadcast, digital, and social.
Produce Compelling News Image Creative: Write, shoot, and edit news image promos, and occasional commercials that cut through the clutter and connect with viewers.
Collaborate Across Teams: Work hand-in-hand with news, marketing, sales, and community partners to deliver work that drives results.
Multi-Platform Creativity: Adapt ideas and campaigns for multiple platforms, with a sharp eye for what works on TV, digital, social, and emerging media.
Graphics with purpose: From concept to completion, deliver creative designs that strengthen and reflect WRAL's brand
Support Live Productions: Contribute to live and special event productions when needed.

Benefits

Competitive salary based on experience.
Benefits package including:
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.