Creative Producer

Vida Shoes International•New York, NY

2d•$100,000 - $135,000

About The Position

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year. Role Overview Vida Group is seeking a Creative Producer to spearhead the visual evolution of our new Marketing Shared Services team. This hybrid role is designed for a high-craft creative who thrives at the intersection of aesthetic storytelling and operational excellence. Reporting to the Senior Director, Creative Shared Services you will be the visual anchor for a diverse portfolio of brands not limited to Aquatalia, Stride Rite, Saucony, Merrell, Kurt Geiger, Andre Assous, Bruno Magli, Munro, and Jambu, ensuring every asset from e-commerce to social media is elevated and on-brand. Compensation: $100,000 - $135,000

Requirements

Experience: 6–10 years of creative production and art direction experience, specifically within footwear or fashion.
Aesthetic Intuition: A refined eye for styling and a passion for creating compelling assets that resonate with each unique brand’s audience.
Leadership: Proven ability to manage designers and production partners while remaining calm and solutions-oriented in a fast-paced environment.
Adaptability: Willingness to travel 10+ times per year for domestic and international productions.

Responsibilities

Creative Direction & Design Mentorship
Lead the visual narrative for the portfolio, translating high-level moodboards into polished, multi-channel deliverables.
Team Leadership: Manage and mentor a comprehensive creative team—including in-house/offshore graphic designers, photographers, videographers, and copywriters, fostering a culture of design excellence.
Brand Stewardship: Maintain a keen eye for the unique visual identity of each brand in the portfolio, ensuring every asset feels distinct and on-brand for its specific audience.
Art Direction: Provide on-set direction, overseeing styling, propping, and layout continuity to ensure best-in-class quality across all lifestyle and PDP imagery.
Brand Campaigns Oversight: Provide direction and oversight to in-house photo/video teams responsible for national campaigns and paid social media content.
Post-Production: Deliver meticulous oversight for seasonal products, including selects guidance and retouching notes.
Full-Cycle Planning: Responsible for planning photoshoots from inception to completion, including hiring models and stylists, scouting locations, and managing all production dates and logistics.
High-Volume Execution: Plan and execute approximately 10+ campaign travel shoots per year, managing complex schedules, on-set flow, and talent sourcing.
Asset Delivery: Partner with the internal creative team to produce compelling video content that captures cultural trends and drives engagement.
Creative Liaison: Serve as the primary bridge between multiple distinct brands, balancing the strategic needs of marketing, wholesale, and e-commerce with a lean creative services workflow.
Resource Allocation: Strategically manage the allocation of creative resources, production invoices, and freelance contracts.
Process Efficiency: Utilize project management tools (Asana, Box) to drive efficiency and ensure on-time delivery of assets to partners.