Creative Marketing Producer

TEGNA • Knoxville, TN

252d

About The Position

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.

Requirements

• Bachelor's degree in media production, film, communications, or a related field (or equivalent experience).
• 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
• Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
• Advanced skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Strong portfolio demonstrating the ability to create high-quality marketing commercials.
• Experience with scriptwriting and storytelling for short-form content.
• Excellent visual storytelling skills and an eye for detail.
• Ability to work independently and manage the full production process from start to finish.
• Strong communication skills and ability to collaborate with clients and team members.
• Familiarity with digital marketing strategies and social media advertising formats.
• Knowledge of motion graphics, color grading, and sound design.

Responsibilities

• Collaborate with other creative producers, regional marketing director and head of creative to develop creative concepts for commercials that align with brand messaging and target audience.
• Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is on point and supports the client's objectives.
• Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
• Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand's tone and objectives.
• Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
• Manage the overall visual style of the commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
• Add special effects, graphics, music, and voiceovers where needed to enhance the commercial's effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
• Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.

Benefits

• Comprehensive benefits designed to safeguard the physical, mental and financial health of employees and their families.
• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas.
• Access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• 401(k) program with a 100% match from the company on contributions made up to the first 4% of pay.
• Nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• Generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree