Creative Manager

Midtown Association•Sacramento, CA

13d•$78,000 - $85,000

About The Position

The Creative Manager works in the Communications Department which includes an Associate Director of Communications, a Communications Manager, an Advocacy and Stakeholder Affairs Manager, a Creative Manager, Communications Coordinator; and on contract includes public relations, creative agency, video services, and website management. The Creative Manager reports to the Associate Director of Communications and manages contracts with website management and marketing consultants. They manage various graphic design projects, develop strategies for Midtown Association’s digital properties (including web, social media, and email), and uphold all Midtown Association and Midtown Parks brand identities. Evergreen print pieces include a quarterly dashboard and annual report for Midtown Association, impact and vision report for Midtown Parks, descriptions of organizational programs, consumer-facing rack cards, economic development reports, and others. The Creative Manager upholds the organization’s multi-faceted brand strategy in action through high-quality design and brand voice in all digital promotions, creating items that allow partners and stakeholders to participate in the brand, and ensuring visibility in the community. They oversee all digital communication channels, including responsibility for creative concepts, content collection, graphic design, revisions, and working collaboratively with the Communications Manager for key messaging and visual assets. Applicants will be screened for a strong knowledge of data insights and visualization, digital communications techniques and software proficiency, visual communications and graphic design ability, written communications expertise, and project management skills. Qualified Managers have successful supervisory experience of staff and consultants, can act as the staff support to committees of board members and expert community members, have experience with budget development and management, have knowledge of key performance indicators and marketing techniques for event management, and can plan program performance to generate specific outcomes. Managers bring recommendations to their supervisors for greater efficiency and service delivery in the organization. Managers create key partnerships in the community to ensure the success of the organization.

Requirements

3+ years of full-time professional experience in communications, marketing, or public affairs
Associate degree in communications, marketing, or related field
Proven experience in campaign strategy, message segmentation, and content execution
Excellent written communication and presentation skills
Proficiency in Adobe Creative Suite, WordPress, Microsoft Office, Mailchimp, Canva, and social media platforms
Ability to lift 40 lbs and pass background, driving, and drug screenings (cannabis permissible)

Nice To Haves

6+ years demonstrated experience with public affairs, fundraising campaigns, digital communications, and marketing
Bachelor’s degree in a relevant area of study
Skilled in digital communications techniques and software proficiency including Monday.com, SEO strategies, Sprout Social, Google Ads, and others
Ability to manage multiple projects with speed and precision
Familiarity with, and curiosity for, emerging technologies including artificial intelligence tools to enhance communications strategy and workflow

Responsibilities

Lead the visual and digital brand strategy for the organization.
Oversee the creation, consistency, and evolution of all brand assets and digital properties, ensuring cohesive and high-quality representation across campaigns, programs, and communications channels.
Collaborate with internal teams to guide storytelling, maintain brand integrity, and enhance the organization’s visibility, while supervising the production and execution of creative projects that advance organizational goals.
Lead the creation, development, and maintenance of all visual and brand assets for Midtown Association and Midtown Parks, ensuring consistency, quality, and alignment with organizational goals.
Design and produce a wide range of materials including annual reports, economic development pieces, impact reports, promotional graphics, art wraps, event signage, uniforms, logos, social media and website graphics, and presentations.
Manage all design projects from concept through completion, including content collection, revisions, coordination with printers and vendors, and digital file organization.
Maintain and evolve all brand strategies and sub identities through guides, toolkits, templates, and training, while ensuring that internal and external communications consistently reflect established brand standards and support visibility in the community.
Produce clear and accessible visualizations of operational, safety, economic, and visitor data that demonstrate the impact of Midtown Association programs.
Create templates and dashboards that standardize reporting and allow teams to quickly synthesize and share key metrics.
Present data in ways that enhance advocacy efforts, decision-making, and program transparency, ensuring that all materials reflect accurate context, stakeholder needs, and organizational priorities.
Create compelling materials to support funding opportunities such as grant applications, sponsorship proposals, and partner reports.
Implement and manage systems that organize creative project requests, track progress, and maintain accountability across teams.
Establish clear processes for internal staff to submit design requests and ensure that priorities are aligned with organizational goals.
Maintain dashboards and reporting tools that allow staff and stakeholders to monitor progress and measure performance of communications initiatives.
Oversee and collaborate on the strategic direction of all digital communications channels including e-newsletters, social media, websites, and other digital platforms to ensure cohesive, inclusive, and on-brand storytelling.
Produce newsletters for general and business audiences, manage social media strategy and engagement across all Midtown brands, maintain editorial calendars, and guide staff contributions.
Manage website content, structure, updates, and consultant coordination while achieving KPIs for impressions and search rankings.
Ensure secure ownership and effective management of all digital properties, software subscriptions, user permissions, and platform integrations to support organizational visibility and performance.
Work collaboratively with the Communications Manager to ensure goal achievement, task completion, and high-quality production across all campaigns and communications.
Interface with other program managers to create content that tells the story of their programs to thread through communication channels.
Conduct small group presentations and one-on-one meetings with stakeholders to present and share information about campaigns and programs in a clear and professional manner.
Provide daily supervision to volunteers, interns, contractors, or junior Communications staff as needed.
Other duties as assigned.

Benefits

8 days of sick time
12 days of vacation plus several paid public holidays
401k with 5% match
Flex-spend account
fully paid insurance (Medical, Life, Dental, Vision and Alternative Care Insurance)
wellness program
sabbatical program
in office refreshments
work from anywhere hours
an assigned work from home day each week
parking