Creative Manager

Shoes For Crews • Boca Raton, FL

320d

About The Position

Shoes For Crews North America, LLC is seeking an experienced Creative Manager to join our team. Reporting into the Sr. Director of Marketing, the candidate will champion the branded creative needs across the organization, guiding creative, messaging and brand consistency to create a unified experience across all end consumer touch points. The Creative Manager will drive and continuously elevate the overall creative expression of Shoes For Crews' family of brands across the following content disciplines: digital, web, email, social, print, retail stores, and other.

Requirements

• 5+ years' experience in-house, at a creative agency, or both. B2B and B2C experience a plus but must have some experience with retail / CPG / manufacturing.
• Minimum 3-years' experience leading and developing a team of copywriters, graphic designers, at all experience levels.
• Proven track record of creating brand-defining and business-driven work across various channels - including digital, print & packaging, mobile-first web, video & photography.
• Strong storytelling skills, with the ability to get to the heart of why a creative idea is relevant.
• Experience setting team priorities, solving problems, multi-tasking and working within a dynamic, rapidly changing environment.
• Strategic mindset that is ROI driven and resourceful.
• Team-oriented management style based on coaching, mentorship and collaboration.
• Flexible nature and thrive in a fast-paced environment.
• Strong organizational acumen with the ability to quickly pivot and learn how to get things done.

Responsibilities

• Oversee the family of brand guidelines, application, adherence, and overall creative direction of the company and key business segments.
• Inspire and lead the graphic design and creative team who develop various forms of digital marketing, email design, website creative, print and direct mail, visual (photography, video, editing, motion graphics, 3D creation); product, in-store creative, copywriting and content creation.
• Inspire your team to create distinctive designs and experiences that project SFC's competitive advantage and engage prospects, B2B customers, and consumers in new and unique ways.
• Interpret insights into successful strategic messaging that delights the customers and consumers and grows B2B accounts and B2C engagement.
• Lead the SEO & Copy writing team to deliver on-brand and performance copy that improves search rank and engages our consumers in a cohesive brand voice.
• Manage external agencies as needed.
• Leverage diverse roster of creative and production resources to activate when needed (agencies, freelancers, etc.).
• Advocate for the department as a whole - be a vocal advocate for your team; helping the organization (functional partners up through C-suite leadership) see the power of creative as a business driver.
• Communicate efficiently and directly with the cross-functional partners in creative, brand, growth marketing, and product.
• Manage creative roadmap and priorities in fast-paced, dynamic environment.
• Use data gathered from key stakeholders, insights, marketing analytics to impact design thinking and solutions.
• All other duties as assigned.

Benefits

• Great Company Culture-Awarded one of the TOP companies to work for
• Competitive salary
• Generous Health Benefit Package (some at NO cost)
• Prepare for the future-401(k) (with 3% match)
• Paid vacation, holidays, and sick leave
• Hybrid and remote schedules
• Employee recognition platform
• Employee discounts (Including a FREE pair of shoes)
• Wellness program
• Robust onboarding program
• QUPID Committee
• Engagement Committee

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Leather and Allied Product Manufacturing
• Education Level: Bachelor's degree