Creative Manager - Copy

Wegmans • Rochester, NY

407d • $112,000 - $120,000 • Remote

About The Position

The Creative Copy Manager at Wegmans is responsible for leading a team of writers to develop and maintain the Wegmans brand voice across all creative executions. This role involves collaborating with design and digital teams to create impactful solutions that resonate with customers while aligning with the company's brand guidelines and business objectives. The position requires a blend of creative vision, strategic focus, and effective team management to ensure high-quality output and adherence to brand standards.

Requirements

• 10 or more years of industry experience, including 3 or more years managing a copy team.
• Bachelor's degree in advertising, journalism, or a related field.

Nice To Haves

• Proven experience in video production.
• Experience working on social and digital platforms.

Responsibilities

• Manage and develop a team of employees, fostering meaningful conversations and building trusted relationships.
• Provide leadership to create a consistent brand voice and campaign strategies, introducing innovative ideas to communicate messages effectively.
• Collaborate with various Marketing teams to produce materials that convey key messages to customers.
• Establish strategic focus and guidelines for copy, tone of voice, and storytelling.
• Drive and improve creative processes to enhance efficiency and quality for all projects.
• Create and implement strategies that align with company goals, ensuring projects are on time and within budget.
• Partner with Executives and Marketing leadership to address business challenges and develop innovative solutions.
• Define success metrics for new projects and ensure adherence to Wegmans copy standards.
• Approve partnerships with outside agencies, managing expectations and ensuring quality work that supports the brand.

Benefits

• Flexible scheduling
• Opportunities for growth
• Incredible benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Warehousing and Storage
• Education Level: Bachelor's degree