Creative Lead

TerraFirma Robotics•Austin, TX

70d•Onsite

About The Position

We are looking for a creative lead to document and share our mission. You will put TerraFirma on the screen, capturing the moments where software touches steel, autonomy meets dust, and robotics changes what is possible on a jobsite. This is a hands-on role blending director of photography, lead editor, and storyteller. You will work directly with the founders and engineering team to translate complex robotics, construction sites, and dirt into high-signal, cinematic content. Your job is to capture and ship proof of what we are building, depicting our retrofitted heavy machinery with a premium, product-first visual treatment and shipping content that pulls top-tier talent and partners into our orbit.

Requirements

2+ years of experience in brand management, video/visual production, editing, and/or creative direction
A portfolio that proves you have a distinct aesthetic fitting hardware, robotics, construction, etc.
Proficiency in video editing software and design tools like Figma
Comfortable in technical environment, motion graphics and VFX. Not afraid of vibe coding and leveraging AI tools for better brand positioning
Ability to work with drones for aerial visual recording
Experience filming hardware, machinery, or industrial environments
A strong personal brand or evidence of building a community online
Understanding of "ProRes Log" workflows and cinematic color grading
Portfolios with only PDF case studies will be ignored. Please include brands, websites, reels, campaigns, etc. you have built
Must be willing to work extended hours or weekends when needed to support critical deadlines or triage urgent deployment issues
Ability to work in a fast-paced, scrappy startup environment where "perfect" is the enemy of "shipped"
Must be willing to relocate to Austin, TX, if not within commuting distance

Responsibilities

Own our brand development and narrative. Work with branding partners where necessary
Spend time in the field and on the shop floor shooting high-fidelity video and quality images of our robots in action. Find the beauty in the dirt and the drama in the code
Own the entire post-production pipeline. Color-grade footage to look cinematic
Collaborate with our engineering team to translate their technical work into content that explains the hard problems we are solving to attract the world's best talent
Manage our presence online, treating every post like a product drop. Monitor the cultural conversation and insert TerraFirma into the narrative with high-signal updates
Oversee the production and maintenance of all brand, video and visual assets
Manage merchandise, HQ visual assets, brand "goodies," and visual campaigns