Creative Lead Social - Copy

Microsoft

About The Position

The Global Marketing Engines & Experiences (GME&E) team is seeking a Creative Lead – Social (Copy) to drive connected storytelling and copy across Microsoft’s commercial marketing efforts. This role brings the Microsoft brand to life through campaigns, activations, and creative assets that drive both emotional connection and business impact. As a senior member of our integrated creative team, you will concept across social, digital, and emerging platforms — partnering closely with marketing, brand, product, and social leads to deliver audience-first assets that support the full customer journey. In addition, you will ensure that copy quality, strategic relevance, and platform fluency are always front and center.Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Requirements

3+ years experience in social-first content creation, including concepting, script creation or real-time responses AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field
OR equivalent experience.
1+ year(s) project leadership experience.
5+ years of experience in social-first content creation, including concepting, script creation, and real-time responses.
5+ years of experience in copy or creative direction roles in B2B (business-to-business), technology, advertising, or related environments.
5+ years of experience and portfolio showcasing campaign work, platform-specific design, and brand systems, or related experience.
The ability to provide a portfolio of relevant work for review

Nice To Haves

5+ years demonstrated growth in writing or content design AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience.
3+ years project leadership experience.
2+ years experience in a related content domain/area.

Responsibilities

Drive creative direction of integrated campaigns across social, digital, and emerging platforms.
Translate insights, trends, and cultural moments into breakthrough editorial concepts.
Maintain and evolve Microsoft’s brand voice through updated playbooks, guidelines, and tone-of-voice documentation.
Partner with design and creative stakeholders to bring integrated concepts to life.
Create engaging content to support always-on social presence, user-generated content (UGC), and real time.
Ensure consistency and creative excellence for all deliverables.
Present and pitch ideas to internal stakeholders and leadership with clarity and passion.
Stay updated on trends, internet culture, and audience behaviors to inform and inspire work.
Partner with other creative leads (art), strategists, and marketing teams to meet campaign objectives and audience needs.
Participate in cross-functional writer’s rooms to drive creative excellence.
Manage multiple workstreams in a fast-paced environment with attention to detail, deadlines, and creative quality.
Experiment with generative AI and automation tools to enhance ideation, iteration, and content workflows.
Collaborate across creative and production partners (internal and external) to ensure world-class execution.
Embody our Culture and Values