Creative Lead, Marketing

Base Power Company • Austin, TX

10d

About The Position

We’re hiring a Creative Lead on the Marketing team to bring Base Power’s brand to life. This is not a comms or channel management role. This person sets creative direction for how Base shows up in the world: from major campaigns to everyday touchpoints, and is accountable for whether the work actually lands. You’ll own creative marketing initiatives: from concept through to execution and measurement. You’ll work closely with design, performance, and data teams to make sure our marketing feels distinctive, sharp, and grounded in what customers actually care about.

Requirements

• 5+ years of experience in creative or brand marketing roles, ideally at startups or high-growth companies.
• Proven track record of building and executing high-performing creative marketing campaigns.
• Able to distill complex, infrastructure-level products into simple, trust-building stories for homeowners who don’t think about energy every day.
• Comfortable using performance data, customer feedback, and experimentation to judge creative effectiveness and iterate, not just relying on gut or instinct.
• Experienced in fast-moving startup environments where things aren’t perfectly defined.
• Opinionated and collaborative.

Responsibilities

• Lead end-to-end creative for new market launches (from narrative framing to on-the-ground activation).
• Develop campaign concepts that span paid, owned, and physical presence (OOH, direct mail, installs, events).
• Partner with design to produce high-quality creative that stands out and feels unmistakably Base.
• Run customer insights and feedback workstreams, translating the work into clear, compelling brand direction.
• Implement processes to measure performance. Using data feedback to iterate, improve, and sharpen brand campaigns.
• Shape how Base explains complex energy products in ways customers immediately understand and trust and later love.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees