Creative Director

Nagish•New York, NY

2d•$200,000 - $300,000

About The Position

Nagish is looking for a Creative Director to define what our brand looks, sounds, and feels like across every surface it touches. This includes the full creative spectrum: Design, copy, film, photography, campaigns, events, and experiences. This is a key role, reporting directly to the company's CEO. You will define a brand that exists to serve a community that has been long overlooked by society. That is not a small brief. It is the most meaningful creative challenge we know of - and we are looking for someone who sees it that way. The Difference You Will Make You care! Before you open any tool, you think about first principles - what problem are we solving, why will people care, how does it scale? The best idea in the room is useless if it never ships. You make sure it ships. You are a storyteller who understands nuance. Nagish's audience has been patronized, ignored, and misrepresented by brands for decades. You understand the difference between designing for a community and designing at one. That distinction shapes every creative decision you make. You think in systems, not executions. A single campaign is table stakes. You build the creative infrastructure - the brand language, the visual principles, the cultural instincts - that makes every future piece of work better without you having to touch it. You are AI-native, not AI-curious. You don't wait for a prompt engineer to hand you a workflow. You've already built your own. You use AI tools - generative image, video, copy, and motion - as a creative force multiplier, not a shortcut. You know which outputs to trust, which to interrogate, and how to push models to produce work that actually meets your standard. You are building a creative practice for what comes next, not defending what worked before. You are opinionated and open minded. You’re not looking for consensus - you have your own strong taste, and you trust it. That doesn’t mean you’re not open to feedback, but it means you have a strong sense of what works and what doesn’t and can explain it when needed. You are obsessed with craft. A good cabinet maker designs the back of a drawer - even though no one will ever see it. You don’t just design - you go the extra mile. You care about the “What if” - your work is art.

Requirements

Extensive design experience with a portfolio that proves it.
Ability to do hands-on work on a wide array of creative tools: Figma, Rive, Premiere Pro, After Effects, etc’.
Hands-on fluency with AI creative tools: MidJourney, Nano Banana, Flora, and more.
A strong track record of partnering with cross-functional teams from brief to ship
Pathological attention to detail.

Responsibilities

Inspire and generate ideas that hold. Strategically informed, channel agnostic, integrated across every touchpoint - campaign, product, event, interface. Big ideas first. Execution follows.
Champion craft throughout the team's output. Elevate the work by raising the bar - in feedback, in direction, in the questions you ask before a single pixel is placed.
Push the creative process forward with AI. Use generative tools to concept faster, prototype earlier, and explore directions that wouldn't exist without them. Build workflows your team can inherit. Make AI a creative advantage, not a crutch.
Partner with leaders across the company. The brand's creative vision should be coherent with,and push forward, the company's broader vision. You are the connective tissue between what Nagish is and how it appears.
Work with external agencies and production partners. When we bring in outside help, you ensure the work meets the same standard as if it were made in-house. Consistency is non-negotiable.
Build a creative culture worth belonging to. Challenging, enriching, respectful, and fun. You create the conditions for great work.
Be a guardian for the people this brand serves. Inclusivity and authenticity are not talking points here. They are the entire point. Every piece of work that leaves this team should reflect that.