Creative Director

My Code Media • New York, NY

4h • $145,000 - $155,000 • Hybrid

About The Position

The Creative Director will pitch and lead culturally resonant, multichannel branded content campaigns for My Code's top advertisers. This role is embedded within My Code’s in-house content studio and reports to the Head of Branded Content.
You’ll lead the creative strategy and execution of custom content platforms from pitch through execution, ensuring that every collaboration we do is bold, relevant, and deeply connected to the audiences we serve.

Happily, you won’t do it alone. You’ll work closely with a talented team of creative, sales, marketing, and production colleagues to ensure we create excellent work, do right by multicultural consumers, and drive business for My Code.
The ideal candidate has expertise in directing social-first, video-based storytelling that will engage today’s consumer and deliver real impact for our advertising partners. Prior expertise in multicultural media or marketing is a plus.
This role will follow a hybrid schedule requiring onsite work 2–3 days per week in the New York office.

Requirements

• 8+ years of experience in creative roles at a publisher, brand, or agency, including experience leading branded content or integrated campaigns.
• Strong portfolio showcasing digital-first campaigns, creator collaborations, and creative that connects with multicultural audiences.
• Excellent concepting skills, able to clearly articulate narrative and visual concepts to creative collaborators and brand partners alike
• Solid writing skills, adept at tailoring your voice to various perspectives and platforms and developing sharp, succinct briefs and pitches
• Deep knowledge of platform-native storytelling across TikTok, Instagram, YouTube, and emerging media formats.
• A passion for multicultural marketing, diverse storytelling, and purpose-led creative work.
• Collaborative mindset and experience working with cross-disciplinary teams including strategy, media, and production.
• Proficient in Google Suite and creative platforms relevant to your specific expertise
• Advocate for diversity, equity, and inclusion both internally and externally
• Be a leader and embrace our team’s core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big

Nice To Haves

• Any vertical-specific expertise is great for us to know about, whether it’s food, beauty, or sports
• Prior expertise in multicultural media or marketing is a plus.

Responsibilities

• Creative Strategy & Ideation
• Develop culturally relevant campaign concepts that deliver on advertiser goals while retaining My Code’s editorial POV
• Collaborate across multiple teams to craft compelling RFP responses and proactive proposals in response to client briefs
• Lead client presentations that transform concepts into greenlit projects
• Executional Oversight & Production Partnership
• Guide creative execution from pitch through production, ensuring consistency in tone, narrative, and brand storytelling
• Collaborate with internal designers, editors, producers, and talent to bring ideas to life across digital channels (Instagram, TikTok, YouTube). You should be able to create flexible content concepts and clearly express how they will manifest across all platforms
• Maintain hands-on involvement on high-priority campaigns — crafting decks and storyboards, writing scripts, preparing client-facing creative briefs, guiding the vision on-set, and reviewing content.
• Serve as a creative lead on campaigns — presenting work, reviewing feedback, and ensuring creative excellence across all aspects of production.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed