Creative Director

OLIVER Agency - North America•New York, NY

12h•$170,000 - $190,000

About The Position

You'll be the creative strategist behind performance marketing campaigns that convert sophisticated business audiences into loyal subscribers and event attendees. Working at the intersection of premium journalism and AI-enhanced creativity, you'll build automated creative systems that respect editorial standards while driving measurable growth. We're looking for someone who can architect AI-first creative solutions that scale across subscription acquisition, retention campaigns, and event marketing. Success means establishing creative processes that deliver consistent performance while fostering seamless collaboration between OLIVER and the client.

Requirements

A portfolio demonstrating creative leadership in performance marketing, particularly for subscription-based media, publishing, or premium services
Strategic expertise in AI-first creative approaches with proven ability to architect automated design systems at scale
Leadership skills that build unified team cultures across organizational boundaries and integrate diverse creative capabilities
Deep experience in subscription marketing creative, including acquisition funnels, retention campaigns, and lifecycle optimization
Proven track record creating performance marketing campaigns for sophisticated B2B audiences and premium consumer segments
Expertise in event marketing creative across digital, experiential, and integrated campaign touchpoints
Advanced presentation and stakeholder management skills for senior executive audiences and cross-functional collaboration
Strategic thinking that connects creative innovation to subscription growth, retention metrics, and revenue outcomes
Experience building creative processes that balance automation efficiency with editorial integrity and brand standards
Expert-level proficiency with Pencil and advanced Gen AI creative tools (Midjourney, Adobe Firefly, Runway, automated design systems)
AI-first strategic mindset: architect creative solutions that leverage automation to scale personalization and performance optimization
Proven experience building AI-enhanced creative systems that automate design production while maintaining quality control
Advanced understanding of AI capabilities in creative automation, with strategic approach to tool integration and workflow optimization
Ability to establish AI governance frameworks and train teams in responsible, effective AI-first creative methodologies
Demonstrated success integrating AI tools into performance marketing workflows with measurable impact on conversion and efficiency
Thought leadership in AI-enhanced creative production with ability to drive industry innovation and best practice development
10+ years of creative leadership experience with 5+ years in performance marketing and subscription-focused campaigns
Proven track record in AI-enhanced creative production and automated design systems
Experience leading creative teams in media, publishing, or premium subscription businesses

Responsibilities

Lead AI-first creative strategy using Pencil and advanced Gen AI tools to automate design systems and scale production
Partner with Dow Jones' Brand Studio to create one integrated creative function with unified standards and workflows
Architect automated creative systems that generate personalized assets for subscription acquisition, retention, and event marketing
Guide performance marketing creative that drives measurable subscription growth and engagement across digital channels
Establish AI-enhanced design systems that maintain editorial credibility while optimizing for conversion and retention
Build creative processes that seamlessly integrate OLIVER capabilities with client Brand Studio expertise
Develop automated creative testing frameworks that continuously optimize performance across subscription funnels
Lead strategic creative concepting for major subscription campaigns and high-profile events
Mentor creative teams in AI-first methodologies while fostering collaboration across both organizations
Present creative strategy and performance insights to senior client leadership with clear ROI demonstration
Drive innovation in automated creative production that sets new industry standards for media marketing
Ensure all creative output maintains premium brand standards while maximizing subscription and event conversion